Job Title: Assistant Brand Manager/ Brand Manager

Job Summary

The Brand Manager will be responsible for shaping, maintaining, and enhancing the identity, image, goodwill, and reputation of the brand. The role involves developing and implementing strategic brand initiatives to drive brand awareness, engagement, loyalty, and business growth. Working closely with cross-functional teams, the Brand Manager will ensure that the brand essence, values, and standards are consistently communicated across all touchpoints while delivering exceptional guest experiences.

Key Responsibilities

- Develop and execute comprehensive brand strategies aligned with the organization's objectives, brand positioning, and target audience.
- Conduct market research, competitive analysis, and consumer insight studies to identify opportunities for brand growth and differentiation.
- Define, develop, and maintain the brands visual identity, including logos, colours, typography, messaging, and brand guidelines.
- Ensure brand consistency across all communication channels, including digital platforms, websites, social media, marketing materials, signage, guest touchpoints, and promotional collateral.
- Plan, execute, and manage integrated marketing campaigns, PR initiatives, and promotional activities that strengthen brand visibility and engagement.
- Create compelling content and communication strategies that reflect the brands values and resonate with the target audience.
- Oversee the production and quality of marketing collateral, ensuring compliance with brand standards.
- Manage and monitor the brands online presence, including websites, social media platforms, review sites, and other communication channels.




- Monitor online conversations, guest feedback, and brand sentiment, responding appropriately and professionally when required.
- Coordinate and fulfil branding and communication requirements from various departments and stakeholders.
- Identify, evaluate, negotiate, and manage strategic partnerships, collaborations, sponsorships, vendors, and agencies to maximize brand exposure and achieve business objectives.
- Participate in decision-making related to purchases, branding elements, and guest-facing initiatives that impact the overall guest experience.
- Track, analyse, and report key brand performance indicators related to awareness, perception, engagement, and loyalty.
- Utilize data-driven insights to evaluate campaign effectiveness and optimize future brand initiatives.

Job Requirements

- Strong understanding of brand management, marketing communications, and digital marketing.
- Excellent communication, presentation, and stakeholder management skills.
- Strong project management and coordination abilities with experience managing multiple priorities.
- Analytical mindset with the ability to interpret data and generate actionable insights.
- Experience managing vendors, agencies, partnerships, and cross-functional teams.
- Willingness to travel to resort locations for shoots, events, launches, and other brand-related activities as required.
- Ability to thrive in a dynamic, rapid-paced environment and adapt to changing business needs.

Preferred Qualifications

- Bachelor's or Master's degree in Marketing, Communications, Business Administration, or a related field.
- Prior experience in hospitality, luxury, lifestyle, or service-oriented industries will be an advantage.

📌 Assistant Brand Manager (Bengaluru)
🏢 Ayatana Hospitalities
📍 Bengaluru