Role Overview

We are looking for a results-driven Performance Marketing Executive with approximately 2 years of experience to drive lead generation, client acquisition, and revenue growth for WebWorks Co. Unlike a traditional marketing role, this position focuses on generating measurable business outcomes through paid advertising, growth campaigns, marketing automation, and conversion optimization.

The ideal candidate should be comfortable owning the agency's marketing funnelfrom attracting prospects to generating qualified leads for the sales team.

The role will primarily focus on WebWorks Co.'s internal marketing and business growth, while also supporting performance marketing initiatives for client accounts whenever required.

Key Responsibilities

1. Agency Growth & Lead Generation

- Plan and execute campaigns to generate qualified leads for WebWorks Co.
- Build and optimize lead funnels across Meta, Google, LinkedIn, and other digital channels.
- Develop strategies to increase enquiries, meetings booked, and client conversions.
- Work closely with the Sales Head to improve lead quality and sales conversion rates.
- Continuously identify recent customer acquisition opportunities.

2. Performance Marketing

- Manage Meta Ads, Google Ads, LinkedIn Ads, and other paid media campaigns.
- Optimize campaigns to improve ROAS, CPL, CPA, CTR, and overall marketing efficiency.
- Conduct A/B testing for creatives, audiences, landing pages, and ad copies.
- Monitor budgets and maximize campaign performance.

3. Revenue & Growth Marketing

- Own monthly lead generation and revenue targets.
- Create campaigns focused on generating consultations, proposals, and client acquisitions.
- Build remarketing and nurturing campaigns.
- Identify scalable marketing channels for agency growth.

4. Marketing Automation & CRM

- Maintain marketing funnels and CRM hygiene.
- Build email nurturing and retargeting campaigns.




- Coordinate lead tracking from acquisition through conversion.
- Generate reports on campaign performance and pipeline contribution.

5. Collaboration

- Work closely with the Social Media Manager for organic and paid campaign alignment.
- Coordinate with designers and content creators for high-performing creatives.
- Collaborate with the Sales Head to improve marketing-to-sales handoff.
- Assist the Marketing Lead on client performance marketing projects whenever required.

6. Analytics & Reporting

- Track key performance metrics including:

Leads Generated, Cost per Lead (CPL), Return on Ad Spend (ROAS), Customer Acquisition Cost (CAC), Website Conversion Rate, Revenue Generated

- Present weekly and monthly performance reports with actionable insights.
- Recommend optimization strategies based on campaign data.

Requirements

- 2+ years of experience in Performance Marketing or Growth Marketing.
- Hands-on experience with Meta Ads and Google Ads.
- Strong understanding of conversion funnels and lead generation.
- Experience with Google Analytics, Meta Business Suite, Google Tag Manager, and CRM tools.
- Knowledge of landing page optimization and A/B testing.
- Strong analytical and problem-solving skills.
- Ability to manage multiple campaigns simultaneously.
- Must be based in or willing to relocate to Bangalore.

Preferred Skills

- Experience working in a digital marketing agency.
- Familiarity with LinkedIn Ads and B2B lead generation.
- Experience with HubSpot, Zoho CRM, GoHighLevel, or similar platforms.
- Knowledge of SEO and marketing automation.
- Familiarity with AI tools such as ChatGPT, Claude, Gemini, and automation platforms.
- Understanding of sales funnels and conversion rate optimization.

Key Performance Indicators (KPIs)

- Qualified Leads Generated
- Meetings Booked
- Marketing Qualified Leads (MQLs)
- Sales Qualified Leads (SQLs)
- Cost per Lead (CPL)
- Revenue Influenced
- Return on Ad Spend (ROAS)
- Client Acquisition Rate
- Website Conversion Rate
- Marketing Contribution to Monthly Revenue

📌 Marketing Team Lead (Bengaluru)
🏢 Webworks
📍 Bengaluru