Participates in the development and implementation of business strategies for the Hotel which are aligned with Brands overall mission, vision values and strategies
- Participates in the development of the Hotels business strategies
- Develops and implements marketing and sales strategies that support achievement of the Hotels goals
- Monitors status regularly and adjusts strategies as appropriate
- Develops the annual budget in conjunction with the Executive Team
Achieves market share and revenue goals by directing the group and transient sales and marketing strategies
- Analyses sales and market statistics to determine profitability of sold business and opportunities within the market
- Develops sales strategies designed to maximise revenue and yield. Participates in the development of yield management strategies for the Hotel
- Maximises revenue from WRS by working with Reservation Services to market the Hotel appropriately and ensure current cost structures are reflected in the database
- Creates and implements marketing strategies which are designed to increase awareness in the local market. Leverages marketing support provided by Brand
- Develops and implements public relations and advertising campaigns
- Ensure all materials used to market the Hotel are in accordance with brand standards
Maximises productivity by ensuring that sold business is aligned with the Hotels yield management strategies
- Qualifies prospective leads as to profitability
- Designs and proposes programs which meet the clients needs
- Develops and implements annual sales goals for sales team which are aligned with the hotels overall revenue goals
- Approves function space allocation for group and catering bookings
- Monitors call productivity and revenue goals for each team member by tracking results
- Co-ordinates sales efforts for catering and rooms sale
- Negotiates and closes contracts with key customers
Creates 100% guest satisfaction by providing Yes I Can! genuine hospitality and by exceeding guests expectations