Role & responsibilities

- Customer and Market Insights:

Develop an in-depth understanding of customer and influencer preferences in the assigned market, analyze competition offerings versus our offerings, and formulate actionable strategies to create a sustainable competitive advantage for brand Walplast.

- Market Penetration and Coverage:

Ensure that Walplast- Paints/ putty gains traction in the market through aggressive market coverage (reach & penetration). Communicate product quality to clients, trade, builders, contractors, applicators, and architects through repeated product presentations and demonstrations.

- Dealer Support and Inventory Management:

Convince and enable channel partners to invest in and maintain appropriate inventory levels of Walplast- Paints / Putty/ Texture and allied products by creating awareness and demand through influencers and client activation.

- Sales Strategy:

Maintain sales volume, product mix,



and selling price by staying current with supply and demand, changing trends, economic indicators, and competitors.

- Resource Deployment:

Ensure optimal deployment of resources for the desired ROI by appropriately allocating talent, time, and promotion in both ATL and BTL activities for maximum efficiency.

- Revenue Growth:

Meet the company's customer acquisition and revenue growth targets by keeping the company competitive and innovative.

- Market Research:

Conduct regular market research to gain market intelligence, gauge selling possibilities, and evaluate customer needs with a positive

geographical understanding.

Preferred candidate profile

- 3-5 years of experience in Channel Sales, preferably from the Tile Adhesives, Tiles, Epoxy, Grout.
- Market Exposure is mandatory for location :- Mahad, Chiplun.

📌 Sr. Executive -Retail Sales(Tile Adhesives)- Chiplun
🏢 Walplast Products
📍 Chiplun