As a Performance Marketing Manager, you will lead paid digital marketing campaigns across multiple platforms to generate qualified leads and maximize ROI for software and SaaS solutions. Responsibilities include:
- Managing and optimizing PPC, display, and social media ad campaigns.
- Planning budgets, tracking KPIs, and analyzing campaign performance.
- Running campaigns across Google Ads, LinkedIn, Meta, and other digital channels.
- Collaborating with design and analytics teams to enhance ad performance.
- Testing current channels, ad formats, and audience strategies.
Bachelor's or Master's in Marketing, Business, or related field. 3+ years of experience in digital advertising and performance marketing. Expertise in Google Ads, Meta Ads Manager, and analytics tools. Strong numerical and analytical mindset.
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