Key Responsibilities

Develop and execute the organization's overall digital marketing strategy aligned with business

and sales objectives.

Lead, mentor, and manage a team of approximately 20 digital marketing professionals, including

performance marketers, SEO specialists, content creators, social media managers, designers, and

CRM executives.

Drive qualified lead generation across multiple real estate projects through paid and organic

digital channels.

Plan, execute, and optimize campaigns across Google Ads, Meta, LinkedIn, YouTube, and other

relevant platforms.

Manage digital marketing budgets and ensure maximum ROI through data-driven decision-

making.

Collaborate closely with Sales, CRM, Branding, and Project teams to improve lead quality and

conversion rates.

Oversee SEO, SEM, website optimization, landing pages, content marketing, email marketing,

and marketing automation initiatives.

Monitor campaign performance, customer acquisition cost (CAC), cost per lead (CPL), return on

ad spend (ROAS), and other key performance indicators.





Implement attribution models and analytics frameworks using tools such as Google Analytics 4,

Google Tag Manager, and CRM dashboards.

Work with agencies, media partners, technology vendors, and internal stakeholders to ensure

seamless campaign execution.

Build solid remarketing, lead nurturing, and customer engagement strategies.

Stay updated on digital marketing trends, AI tools, and emerging technologies relevant to the

real estate industry.

Ensure compliance with advertising guidelines, privacy regulations, and brand standards.

Key Performance Indicators (KPIs)

Qualified lead generation volume and quality

Cost per Lead (CPL)

Customer Acquisition Cost (CAC)

Return on Ad Spend (ROAS)

Website traffic and conversion rates

Lead-to-site visit conversion

Site visit-to-booking conversion

Team productivity and performance

Campaign ROI and budget utilization

Brand visibility and digital engagement metrics

📌 Digital Marketing Lead (Gurugram)
🏢 White Force Outsourcing Services
📍 Gurugram