- Research and identify potential influencers across Instagram, YouTube, and other platforms.
- Compile influencer databases with engagement metrics, audience demographics, and contact information.
- Draft and send personalized outreach messages to prospective influencers.
- Maintain organized records of outreach conversations.
Campaign Support
- Assist in developing influencer campaign briefs and creative guidelines.
- Coordinate with influencers on deliverables, timelines, and posting schedules.
- Track campaign performance metrics (reach, engagement, clicks, conversions).
- Create campaign summary reports with key insights and ROI analysis.
Content & Social Media
- Monitor influencer posts and content related to brand campaigns.
- Compile user-generated content (UGC) and curate for brand channels.
- Assist in repurposing influencer content for company social media.
- Stay updated on trending topics and platform updates.
Relationship Management
- Build and maintain relationships with micro-influencers and content creators.
- Respond to influencer inquiries and feedback.
- Support post-campaign feedback and relationship nurturing.
- Participate in influencer event planning or virtual collaborations.
Administrative & Analysis
- Maintain spreadsheets and CRM databases for influencer partnerships.
- Analyze competitor influencer strategies.
- Prepare presentations on campaign results and recommendations.
- Support team with general marketing administrative tasks.
Skills youll use and develop
Technical Skills
- Social media analytics and metrics analysis
- CRM and database management
- Spreadsheet proficiency (Excel/Google Sheets)
Soft Skills
- Communication & negotiation (with influencers & stakeholders)
- Project coordination & time management
- Creative thinking & problem-solving
- Attention to detail
- Ability to work in a team environment
- Adaptability in fast-paced environments
What You’ll Learn
- How influencer marketing campaigns are strategized, executed, and measured.
- How to identify and evaluate influencers based on audience quality, not just follower count.
- Real-world experience managing relationships with creators and brands.
- Data analysis and how to interpret marketing metrics.
- Content creation trends and social media strategy.
- Project management and campaign tracking.
- Networking skills within the creator/influencer community.
Compensation and Benefits
- Full-time internship
- Mentorship from experienced marketing professionals
- Potential for letter of recommendation
- Professional development and learning opportunities
- Potential for full time position upon successful completion