Role Overview

We are seeking a Growth & Revenue Marketing Executive to drive pipeline generation, account engagement, and marketing-driven revenue growth.

This role will own campaign strategy, ABM execution, marketing automation, performance marketing, lead nurturing, analytics, and funnel optimization.

The ideal candidate combines analytical thinking with robust execution skills and understands how marketing contributes directly to business growth.

Key Responsibilities

Demand Generation

- Develop and execute multi-channel demand generation campaigns.
- Drive awareness and engagement across target industries and accounts.
- Create campaigns aligned with business priorities and growth objectives.

Account-Based Marketing (ABM)

- Build and manage target account programs.
- Collaborate with sales teams to identify high-value accounts.
- Design personalized account engagement campaigns.

Marketing Automation & Nurturing

- Manage marketing automation workflows.
- Develop lead nurturing journeys and email programs.
- Implement lead scoring and qualification frameworks.

Performance Marketing

- Manage LinkedIn, Google, and digital advertising campaigns.
- Optimize campaign performance based on engagement and conversion metrics.
- Conduct A/B testing and landing page optimization.

Analytics & Revenue Operations

- Monitor marketing funnel performance.
- Develop dashboards and performance reports.




- Track marketing influence on opportunities and pipeline.

Database & Market Intelligence

- Build and maintain ICP-aligned prospect databases.
- Support account research and segmentation initiatives.
- Work closely with SDRs and sales teams to improve targeting.

Required Skills & Qualifications

- 7 plus years of experience in B2B demand generation, growth marketing, or performance marketing.
- Experience managing LinkedIn and Google advertising campaigns.
- Familiarity with marketing automation platforms such as HubSpot, Zoho, Salesforce Marketing Cloud, or similar tools.
- Strong analytical and reporting skills.
- Understanding of enterprise buying journeys and lead management.
- Experience working with CRM systems and sales teams.

Preferred Qualifications

- Experience in IT services, SaaS, consulting, or technology organizations.
- Exposure to Account-Based Marketing programs.
- Experience with tools such as HubSpot, ZoomInfo, Apollo, Clay, or LinkedIn Sales Navigator.
- Familiarity with attribution, pipeline reporting, and revenue marketing concepts.

Success Metrics

- Marketing-sourced pipeline
- Marketing-influenced revenue
- Target account engagement
- Cost per opportunity
- Marketing qualified opportunities
- Conversion rates across funnel stages
- Campaign ROI

📌 Growth & Revenue Marketing Manager (Bengaluru)
🏢 NextZen Minds
📍 Bengaluru