Job Summary:

Were looking for an Audience Strategy Lead to support one of our amazing clients in the music and entertainment industry. Youll be the person uncovering the stories behind the data combining audience insights, AI, and cultural trends to decode fan behaviours and transform signals into bold marketing strategies that help artists make their mark across APAC.

Role:

- Oversee the rollout of a generative AI brief-intake tool, ensuring it works effectively for non-data marketing stakeholders and reduces manual strategic workload.
- Design and deliver scalable, templated insights from client briefs using qualitative and quantitative tools, equipping Creative, Commerce and Paid teams with clear audience knowledge.
- Build scalable post-campaign audience engagement reports that measure effectiveness and surface opportunities for continuous improvement.
- Use a growing library of engagement reports and predictive modelling to synthesise campaign results (streams/sales) into actionable, repeatable marketing blueprints.
- Partner closely with data engineering to feed behavioural inputs and blueprints into a unified data engine, refining algorithmic trend predictions and AI briefing recommendations.




- Help establish a predictive viability tool to assess a tracks potential success across multiple markets ahead of campaign launch and spend approval.
- Deliver deep-dive market intelligence on regional consumer behaviour and opportunities to support senior leadership decision-making.

You:

- BA/BS degree or equivalent experience
- 10+ years of experience leading digital consumer insights, audience strategy, or predictive analytics within media, tech, or entertainment.
- Skilled at translating complex data and statistical analysis into a clear, narrative-led strategy for creative and marketing teams.
- Strong understanding of regional digital and e-commerce consumer behaviour.
- Experience working alongside data engineering teams in up-to-date cloud data environments (e.g. Databricks) and with third-party research platforms.
- Comfortable leading a team and operating as a senior stakeholder across insights, creative and commercial functions.
- Exceptional verbal and written English communication and presentation skills.

Contract Type: 12-months Fixed Term Contract

Disclaimer : This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

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