About the Role

We are looking for a energetic and results-driven Head of Digital Marketing to lead our end-to-end marketing strategy and execution. The ideal candidate will have extensive experience in 360° digital marketing, brand building, performance marketing, customer acquisition, marketing automation, analytics, and team leadership.

The candidate should have a proven track record of driving business growth through integrated online and offline marketing initiatives while managing multi-channel campaigns across digital platforms.

Key Responsibilities

- Develop and execute end-to-end digital marketing strategies.
- Manage performance marketing across Google, Meta, LinkedIn, YouTube, and other digital channels.
- Drive SEO, content marketing, social media, email marketing, and lead generation.
- Plan product launches, branding initiatives, and GTM campaigns.
- Monitor marketing KPIs including ROAS, CAC, CPL,



and conversions.
- Manage website optimization, CRM, and marketing automation.
- Lead and mentor the marketing, creative, and content teams.
- Leverage AI tools to improve marketing productivity and campaign performance.

Required Skills

- Performance Marketing (Google Ads, Meta Ads, LinkedIn Ads)
- SEO, SEM, Social Media & Content Marketing
- Marketing Automation & CRM
- Google Analytics (GA4), Google Tag Manager
- AI Tools (ChatGPT, Gemini, Claude, Canva AI, Midjourney, Adobe Firefly)

Success Metrics

- Lead generation and revenue growth
- ROAS, CAC, CPL, and conversion improvement
- Organic traffic and SEO performance
- Brand visibility and customer engagement
- Team productivity and campaign execution

📌 Digital Marketing Head (Mumbai)
🏢 PG Skill Technologies Private
📍 Mumbai