A Digital Marketing Executive is responsible for developing, implementing, and managing online marketing strategies to enhance brand awareness, drive website traffic, and generate leads. They execute campaigns across various digital channels, including SEO, SEM, social media, and email, while analyzing performance data to optimize ROI.

Key Responsibilities

- Campaign Management: Design and execute end-to-end digital marketing campaigns across platforms like Google Ads, Meta, and LinkedIn.
- SEO & Content: Conduct keyword research and optimize website content to improve organic search rankings.
- Social Media: Manage company profiles, create content calendars, and engage with followers to build a strong online presence.
- Email Marketing: Develop and distribute newsletters and promotional emails, utilizing list segmentation and A/B testing.
- Analytics & Reporting:



Monitor KPIs using tools like Google Analytics and prepare reports for stakeholders on campaign effectiveness.
- Collaboration: Work with designers, content creators, and web developers to ensure consistent branding and improved user experience. Keka +6

Core Skills & Requirements

- Technical Proficiency: Hands-on experience with SEO tools (SEMrush, Ahrefs), PPC platforms (Google Ads), and CMS (WordPress, Shopify).
- Analytical Mindset: Ability to interpret complex data into actionable insights for strategy optimization.
- Communication: Robust copywriting and editing skills for creating engaging digital content.
- Education: A Bachelor's degree in Marketing, Communications, or a related field is typically required.
- Experience: Most roles require 3 to 5 years of experience in a digital marketing or performance role.

📌 Digital Marketing Executive (Puducherry)
🏢 U&V Certification Private
📍 Puducherry