Sales Executive (Market Development – New Retail Store Development) – Job DescriptionJob Title: Sales Executive – Market Development

Department: Sales & Business Development

Reports To: Area Sales Manager / Territory Sales Manager

Job SummaryThe Sales Executive – Market Development Executive Required for Barasat to Hasnabad Total Basirhat Subdivision is responsible for identifying and onboarding new retail stores within the assigned territory to expand the company's distribution network and increase product availability. The role involves prospecting, retailer acquisition, relationship management, market intelligence, and achieving new outlet development targets.

- Key ResponsibilitiesIdentify potential retail stores and business opportunities within the assigned territory.
- Visit prospective retailers and introduce the company's products and business offerings.
- Acquire and onboard new retail stores to expand the distribution network.
- Explain product range, pricing, trade schemes, and promotional offers to retailers.
- Generate orders from newly appointed retail outlets and ensure timely order processing.
- Develop and maintain strong relationships with retailers to encourage repeat business.
- Conduct regular market surveys to identify gaps, opportunities, and competitor activities.
- Ensure proper product placement, visibility, and merchandising at retail outlets.
- Coordinate with Office to ensure timely product delivery and stock availability.
- Follow up on retailer payments and outstanding collections as per company policy.
- Achieve monthly targets for new outlet development, sales, and market coverage.




- Maintain accurate records of retailer visits, new store registrations, and sales activities.
- Submit daily, weekly, and monthly activity and sales reports.
- Represent the company professionally and maintain a positive brand image in the market.
- Required SkillsRetail market development and customer acquisition.
- Field sales and prospecting.
- Strong communication and negotiation skills.
- Relationship building and customer service.
- Sales closing and objection handling.
- Market analysis and competitor tracking.
- Time management and route planning.
- Basic computer and mobile sales application knowledge.
- Higher Secondary (12th Pass) may be considered with relevant sales experience.
- Experience1–3 years of experience in field sales, retail expansion, FMCG, consumer durables, building materials, paints, electrical products, or similar industries.
- Fresh graduates with robust sales aptitude and willingness to travel may also be considered.
- Key Performance Indicators (KPIs)Number of new retail stores onboarded.
- New customer acquisition rate.
- Sales generated from newly developed retail outlets.
- Territory coverage and productive retail visits.
- Retailer retention and repeat orders.
- Product availability and merchandising compliance.
- Collection efficiency and payment recovery.
- Achievement of monthly and quarterly sales targets.
- Working ConditionsFull-time, field-based role.
- Extensive travel within the assigned territory.
- Regular interaction with retailers, distributors, and sales teams.
- Flexible working hours based on market and business requirements.
- Valid driving license and willingness to travel are preferred.

📌 Market Devlopment Executive (Barasat)
🏢 R.S.Appliances
📍 Barasat