PositionDigital Marketing Specialist – Paid Media

LocationHybrid / On-site (As per company policy)

CompanyMindwave Media, a subsidiary of Vritti Solutions Ltd., is a performance-driven digital marketing agency focused on helping brands accelerate growth through innovative marketing strategies, data-driven campaigns, and measurable business outcomes. We work with businesses across industries to create impactful digital experiences and deliver high-performing marketing solutions.

We are looking for a results-oriented Digital Marketing Specialist – Paid Media to plan, execute, optimize, and scale paid advertising campaigns across multiple digital platforms. The ideal candidate is analytical, performance-focused, and passionate about generating measurable ROI through digital advertising.

- Key ResponsibilitiesPlan, launch, manage, and optimize paid media campaigns across:
- Google Ads (Search, Display, Shopping, Performance Max, YouTube)
- Meta Ads (Facebook & Instagram)
- LinkedIn Ads
- Other advertising platforms as required
- Develop media strategies aligned with client and business objectives.
- Conduct keyword research, audience segmentation, competitor analysis, and campaign planning.
- Monitor campaign performance and continuously optimize based on KPIs such as CTR, CPC, CPA, ROAS, CPL, and conversion rate.
- Manage advertising budgets efficiently while maximizing campaign performance.




- Set up conversion tracking using Google Tag Manager, Google Analytics 4 (GA4), Meta Pixel, and other tracking tools.
- Generate weekly and monthly performance reports with actionable insights and recommendations.
- Perform A/B testing on creatives, ad copy, landing pages, and audience targeting.
- Collaborate with the creative, content, SEO, and web development teams to improve campaign effectiveness.
- Stay updated on platform changes, industry trends, and emerging advertising technologies.
- Identify new growth opportunities through experimentation and performance analysis.
- Required Skills & QualificationsBachelor's degree in Marketing, Business, Communications, or a related field.
- 2–5 years of hands-on experience in managing paid digital advertising campaigns.
- Strong expertise in:
- Google Ads
- Meta Ads Manager
- LinkedIn Campaign Manager
- Google Analytics 4 (GA4)
- Google Tag Manager
- Google Looker Studio
- Strong understanding of conversion tracking, attribution models, and performance analytics.
- Excellent analytical and problem-solving skills.
- Experience managing multiple campaigns with varying budgets.
- Knowledge of remarketing, audience building, and funnel optimization.
- Strong communication and presentation skills.
- Ability to work independently as well as collaboratively in a rapid-paced environment.

📌 Digital Marketing Specialist (Mumbai)
🏢 VRITTI SOLUTIONS
📍 Mumbai