Roles & Responsibilities – Digital Marketing Executive

Elegance Living, Bangalore**

1. Digital Strategy & Planning

- Develop and execute digital marketing strategies aligned with Elegance Living’s brand positioning in the premium wood solutions segment.
- Identify target audience groups such as architects, interior designers, contractors, builders, and homeowners.

2. Social Media Management

- Manage and grow company presence on platforms like Instagram, Facebook, LinkedIn, and YouTube.
- Create engaging posts, reels, stories, and video content showcasing wood cladding, decking, flooring projects, product features, and behind-the-scenes processes.
- Plan monthly calendars and track performance metrics.

3. Content Creation & Branding

- Create high-quality content such as blogs, case studies, project features, and informational posts about thermowood, hardwood, installation methods, maintenance, etc.
- Ensure consistency in branding, tone, and product messaging across all digital platforms.

4. Website Management & SEO

- Update the website with recent project photos, product information, brochures, and blog articles.
- Implement SEO best practices to improve rankings for keywords like “wood cladding Bangalore”, “wood decking India”, “thermowood suppliers”, etc.
- Perform on-page and off-page SEO.

5. Lead Generation & Performance Marketing

- Run targeted paid campaigns on Google Ads, Meta Ads,



and LinkedIn to generate qualified leads.
- Optimize campaigns to achieve higher ROI and lower cost per lead.
- Track and report campaign performance regularly.

6. Project Portfolio & Visual Content

- Coordinate with site engineers and installation teams to capture high-quality images and videos of completed projects.
- Maintain an organized digital library of all project photos and videos.

7. Email Marketing & CRM

- Prepare regular newsletters, product updates, and marketing mailers for architects, clients, and partners.
- Maintain and update CRM / enquiry database.

8. Market Research

- Monitor competitor activities, industry trends, new wood products, and market opportunities.
- Understand the preferences of architects & premium project customers.

9. Coordination with Sales & Operations

- Work closely with the sales team to create quotations, brochures, and marketing collaterals.
- Support the team with digital presentations, catalogues, and technical documents.

10. Analytics & Reporting

- Track website traffic, social media growth, enquiry conversion, and campaign results.
- Submit weekly and monthly performance reports with insights and improvement recommendations.

11. Brand Building & Events

- Support participation in exhibitions, architect meetups, and trade events.
- Assist in creating banners, standees, digital brochures, and installation videos.

📌 Digital Marketing Executive (Bengaluru)
🏢 Elegance Living
📍 Bengaluru