Head of Visitor Strategy

Experience: Not Available to Not Available years

Location: Richmond, UK

Skills: data analysis, commercial awareness, team leadership, project management, budget management, technology-enabled customer experiences, inclusive leadership, collaboration, change management

About our team
RX Global aims to create unforgettable experiences for attendees and exhibitors through organizing events. Innovation, creativity, and collaboration drive the company to offer exceptional services to clients.

About the role
The Head of Visitor Strategy is a senior leadership role reporting to the UK Managing Director, responsible for setting and delivering the High Value Visitor (HVV) strategy across the UK Hub. The role leads a centralised, international team supporting buyer‑led travel events and is accountable for creating a scalable HVV model that drives value across the portfolio and wider B2B shows. This includes evolving value delivery through reduced reliance on traditional hosting and the advancement of meeting scheduling and matchmaking solutions. As the subject‑matter expert for the Hosted Buyer proposition, the role owns the end‑to‑end value proposition and partners closely with stakeholders across the business and market.

Responsibilities
Set and embed a clear visitor and buyer strategy aligned to RX and RELX purpose, values, and UK Hub commercial priorities.
Lead the development and delivery of compelling value propositions for Buyer and High Value Visitor (HVV) programmes across the portfolio.
Champion the role and value of Buyers internally and externally, contributing to show strategies and Event Value Plans.
Drive continuous improvement in visitor experience, value delivery, and measurable outcomes year on year.
Define and track clear, consistent performance metrics to support effective decision‑making and programme optimisation.
Design, test, and evolve buyer products (including hosted, partly hosted, and VIP offerings) based on customer and market insight.
Shape and influence the development and adoption of visitor and matchmaking technologies, working with internal teams and external partners.
Lead, support,



and develop teams through clear goals, inclusive leadership, collaboration, and effective change management.

Requirements
Ability to analyse data, research, and insight to understand trends, identify opportunities, and inform strategy.
Strong communication skills, with the ability to engage, influence, and build trust with diverse stakeholders.
Commercial awareness, with experience balancing customer value and business outcomes.
Experience leading teams or workstreams, with a focus on inclusion, development, and shared accountability.
Capability in translating strategy into explicit priorities, plans, and measurable outcomes.
Confidence working across matrixed organisations and collaborating with multiple teams and partners.
Experience contributing to or supporting technology‑enabled customer experiences or operational improvements.
Organised and delivery‑focused approach, with sound project and budget management skills.

Work in a way that works for you
We promote a healthy work/life balance across the organisation. We offer an appealing working prospect for our people. With numerous wellbeing initiatives, shared parental leave, study assistance and sabbaticals, we will help you meet your immediate responsibilities and your long-term goals.

Working for you
We know that your wellbeing and happiness are key to a long and successful career. These are some of the benefits we are delighted to offer:
• Generous holiday allowance with the option to buy additional days
• Health screening, eye care vouchers and private medical benefits
• Wellbeing programs
• Life assurance
• Access to a competitive contributory pension scheme
• Save As You Earn share option scheme
• Travel Season ticket loan
• Electric Vehicle Scheme
• Optional Dental Insurance
• Maternity,



paternity and shared parental leave
• Employee Assistance Programme
• Access to emergency care for both the elderly and children
• RECARES days, giving you time to support the charities and causes that matter to you
• Access to employee resource groups with dedicated time to volunteer
• Access to extensive learning and development resources
• Access to employee discounts scheme via Perks at Work

About the Business
RX is a global leader in events and exhibitions, leveraging industry expertise, data, and technology to build businesses for individuals, communities, and organisations. With a presence in 25 countries across 41 industry sectors, RX hosts approximately 350 events annually. RX is committed to creating an inclusive work environment for all our people. RX empowers businesses to thrive by leveraging data-driven insights and digital solutions. RX is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers. For more information, visit www.rxglobal.com

We know your well-being and happiness are key to a long and successful career. We are delighted to offer country specific advantages. Click here to access benefits specific to your location. We are committed to providing a fair and accessible hiring process. If you have a disability or other need that requires accommodation or adjustment, please let us know by completing our Applicant Request Support Form or please contact 1-(phone hidden). Criminals may pose as recruiters asking for money or personal information. We never request money or banking details from job applicants. Learn more about spotting and avoiding scams here. Please read our Candidate Privacy Policy. We are an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law. USA Job Seekers: EEO Know Your Rights.

📌 Head of Visitor Strategy (Richmond Town)
🏢 RELX Group
📍 Richmond Town