Regional Business Manager (RBM) – Channel Sales Location: Delhi Department: Sales – Channel Sales Reports To: Sr. General Manager Direct Reports: Area Business Managers, Astt. Area Business Managers About the Role The Regional Business Manager (RBM) will lead, manage, and grow the Channel Sales business for the assigned region. This role is responsible for achieving sales targets, building strong channel partner relationships, driving brand visibility, and ensuring seamless coordination between internal teams and external stakeholders. The RBM will guide and support Area Managers who will directly report into this position. JOB Description Responsibilities Sales & Business Growth Own and deliver regional sales targets across all product categories. Drive revenue growth through effective channel development, distribution expansion, and partner engagement. Plan & execute monthly, quarterly, and annual business strategies for the region. Identify and onboard current channel partners aligned with company objectives. Review and analyse regional sales performance, market trends, and competitor actions.



Team Leadership & People Development Lead and manage a team of Area Managers and Sales Executives. Conduct regular field visits, market audits, and on-ground reviews. Provide coaching, performance evaluations, and skill development guidance. Ensure effective delegation, target allocation, and route planning. Channel Partner Management Strengthen long-term relations with distributors, dealers, and key retail partners. Conduct joint business planning with partners. Resolve partner issues related to pricing, schemes, delivery, or after-sales. Networking with Architects / Interior Designers / Specifiers Build strong relationships with leading Architects, Interior Designers, and Specifiers. Conduct product presentations, training sessions, and project consultations. Collaborate with Projects Team for specification conversions. Participate in architect events and exhibitions. Business Development & Market Expansion Identify new market opportunities and institutional requirements. Lead entry in potential micro-markets. Strengthen brand presence via retail expansion and key

📌 Area Business Manager (Tendun)
🏢 HOF FURNITURE
📍 Tendun