Job Type: Full-time

Regional Sales Manager — Retail (Shop-in-Shop)BulBul | A Venture of Bubble Bee Export House Location: North India (Field-based; base city — Delhi NCR or Lucknow) Territory: Uttar Pradesh, Delhi NCR, Haryana, Punjab, Jammu & Kashmir, Bihar, and other North & East India states as assigned Reports to: Founder Employment Type: Full time Experience Required: 5–10 years in retail sales & distribution (women's ethnic wear / fashion / lifestyle strongly preferred) About BulBul BulBul is a mass premium Indian ethnic wear lifestyle brand known for timeless designs crafted in premium fabrics — pure muslin, chanderi, and cotton with cotton mul lining. A venture of Bubble Bee Export House, with manufacturing operations in Ahmedabad, Gujarat, BulBul operates across D2C e-commerce (bulbulfashions.Com), B2B wholesale (500+ retail partners), and a growing network of Shop-in-Shop retail partnerships across India. We are aggressively expanding our Shop-in-Shop (SiS) retail presence across North and East India and are looking for a Regional Sales Manager to build and own this channel end-to-end. Role Summary This is a leadership role with full P&L; ownership for BulBul's Shop-in-Shop retail channel across North and East India. You are not inheriting a running machine. You are building one.



Your first set of SiS retail partnerships are being operationalized in Uttar Pradesh. Your job is to make these stores profitable, prove the model, and then replicate it across Delhi NCR, Haryana, Punjab, Jammu & Kashmir, Bihar, and beyond. As the territory grows, you will hire and manage Area Sales Managers under you, each owning a cluster of states. Until then, you are the ASM, the trainer, the VM auditor, and the closer — all rolled into one. This role demands someone who can operate at two levels simultaneously: strategic enough to plan a multi-state retail rollout, and scrappy enough to personally fix a display rack in a Lucknow store on a Tuesday evening. Key Responsibilities1. Regional SiS Expansion — New Store Acquisition Develop and execute a state-by-state SiS expansion plan across the assigned territory, with quarterly store sign-up targets Identify, evaluate, and pitch potential retail partners — multi-brand outlets (MBOs), ethnic wear specialty stores, regional department stores, and large format retailers — for BulBul SiS placement Assess each prospect on footfall quality, catchment demographics, existing brand portfolio, floor space, and alignment with BulBul's mass premium positioning Negotiate commercial terms — margin structures, display space allocation, VM placement,

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