Aditya Birla Lifestyle Brands Limited (ABLBL), a part of the Aditya Birla Group, is a leading branded apparel company with a comprehensive portfolio of marquee lifestyle brands. As of March 31, 2025, the Company operates a retail footprint of over 4.6 million sq. ft., comprising 3,253 exclusive brand outlets, presence across 38,000+ multi-brand outlets, and over 7,000 shop-in-shops in department stores across the country. The Company’s brand portfolio includes India’s most established and trusted names – Louis Philippe, Van Heusen, Allen Solly, and Peter England – each with a legacy of over 25 years. These brands have consistently delivered sustained growth, driven by a sharp focus on design-led innovation, category expansion, and operational excellence across product lines spanning formal, casual, and occasion wear. ABLBL has built a strong presence in the innerwear and athleisure market through Van Heusen Innerwear, which has rapidly scaled its distribution network across India. The Company’s portfolio is further enhanced through strategic partnerships with leading international brands including Simon Carter, American Eagle and Reebok. American Eagle has emerged as one of India’s most preferred premium denim brands, while Reebok – transitioned under the Company’s management in 2022 – has expanded its footprint across multiple channels. Simon Carter continues to strengthen its position in the premium menswear segment through its distinctive design language and curated collections. Tapping Business potential for the Region · Ensures that every store gets appropriate support · Create Store business plan in consultation with ARM and team. Competition Analysis- Analyses the competition information to build up a picture of competition strategy.



Networks with competition staff in the region to better understand the competition environment and validation of numbers / trends. · Business development- Visits & gives final opinion on B/C sites, filters leads from ARM for further development, anchors the relationship with RBD local representative. Manages the relationship with the franchisee from a business point of view. · SOP Compliance · Monitors the effectiveness of VM arrangement at outlets and recommends changes Store Operations · Analyze quality of store opening, study delay patterns if any. · Monitor operations & Ensure compliance adherence wrt Cash management, Stock Management, Cost management, housekeeping, staff attendance. Suggest changes to the process as and when required to ensure 100% compliance. · Recent Store opening- Design the store launch plan and monitor the launch / opening process. Monitor new store performance with required handholding for first 3 months. Information Collection- Monitor CRM registration rates, analyze patterns to ensure high registration rates, consumer behavior to information sharing. · Give customer insight to the stores for business improvement at store level. Ensure understanding of consumer trend to the ARM and store teams. Develop rapport with top customers (approx 5) of every store. ARM quarterly appraisal/ performance review · Sales Targets- Sets weekly targets for the ARMs based on the market trend, expectation of monthly business from his region, and ARM views · Training- To decide on training priorities. Prepare modules for training, make a training calendar for implementation Qualifications & Experience Master of Business Administration (MBA) qualification preferred. Relevant experience in Retail operations, Business Acumen, Planning, Business Development.

📌 General Manager - Sales & Design (Chennai)
🏢 Aditya Birla Lifestyle Brands
📍 Chennai