Whizz HR is hiring for Head of Digital Marketing in Mumbai :

Key Responsibilities

Performance Marketing Strategy
Develop and execute the overall performance marketing strategy aligned with business objectives.
Own customer acquisition, lead generation, revenue growth, and ROI targets.
Identify new growth prospects across digital channels and emerging platforms.

Channel Management
Lead and optimize campaigns across:
Google Ads (Search, Display, Performance Max, YouTube)
Meta Ads (Facebook & Instagram)
LinkedIn Ads
Programmatic platforms
Affiliate and partner marketing
App marketing (where applicable)
Manage media budgets to maximize ROAS and CAC efficiency.

Analytics & Optimization
Define and monitor key performance metrics including CAC, CPA, ROAS, LTV, CTR, CVR, and retention.
Build dashboards and performance reports for senior leadership.
Lead A/B testing and conversion rate optimization initiatives.
Collaborate with analytics teams to improve attribution and marketing measurement.

Team Leadership
Build, mentor, and manage a high-performing performance marketing team.
Set goals, review performance, and foster a culture of experimentation and continuous improvement.
Manage agency and external partner relationships where applicable.





Cross-Functional Collaboration
Partner with Brand, Product, Sales, CRM, Creative, and Technology teams to deliver integrated campaigns.
Work closely with Product and Engineering to improve user journeys and conversion funnels.
Ensure creative assets are optimized for performance objectives.

Budget & Forecasting
Own annual and quarterly performance marketing budgets.
Forecast acquisition volumes, spend, and revenue.
Ensure effective allocation of marketing investments.

Required Qualifications
Bachelor's degree in Marketing, Business, Analytics, or a related field (MBA preferred).
8–12+ years of experience in performance marketing, with at least 3–5 years in a leadership role.
Strong expertise in Google Ads, Meta Ads, GA4, Google Tag Manager, and marketing attribution.
Experience managing multi-million-dollar digital marketing budgets.
Robust analytical skills with proficiency in Excel and BI tools such as Tableau, Power BI, or Looker.
Proven experience in scaling customer acquisition while maintaining profitability.
Excellent leadership, communication, and stakeholder management skills.

Interested candidates can write to us at [HIDDEN TEXT]

Warm Regards

Whizz HR

📌 Digital Marketing Specialist Mumbai
🏢 Whizz HR
📍 Mumbai