Job Title: Sales Executive –Instruments Division

Location: Delhi NCR

Department: Sales- Instruments Division

No. of Position - 1

Role Objective

To drive revenue growth of Genaxy’s focused instruments portfolio in Delhi NCR by executing a highly targeted, demo-driven and institution-focused sales strategy. The role requires complete ownership of instrument business in the territory with robust alignment to company-defined priority products.

Key Responsibilities
Achieve monthly & annual sales targets for Genaxy’s focused instruments range
Drive sales of key products such as:
Incubators, incubators shaker, centrifuges
Plug & Play instruments and other priority SKUs finalized for the year
Conduct product demonstrations and installations, ensuring strong product understanding at customer end.
Build pipeline through regular visits to research labs, pharma companies, and academic institutes.
Focus on conversion-driven selling rather than broad portfolio pitching
Manage complete sales cycle: lead generation demo negotiation closure
Ensure effective follow-ups and faster deal closures with solid ownership
Participate actively in GeM and institutional tenders, ensuring compliance and timely submission
Coordinate with internal teams for:




Pricing approvals (aligned with finalized pricing strategy)
Timely delivery and installation support
Maintain accurate sales funnel, reporting, and forecasting

Key Requirements
Education: B.Sc / M.Sc (Life Sciences, Biotechnology, Microbiology or related field)
Experience: 2–4 years preferably in laboratory instrument sales
Strong hands-on understanding of bench-top lab instruments.
Proven experience in demo-based selling and service support.
Robust communication, negotiation, and presentation skills
Highly target-oriented and execution-focused

Preferred Profile
Prior experience handling similar product lines (shakers, centrifuges, incubators, small equipment etc.)
Existing network in Delhi NCR research labs, pharma & academic institutions
Ability to independently manage demos and basic troubleshooting

Key Performance Indicators (KPIs)
Achievement of instrument sales targets (monthly/quarterly)
Focused product sales contribution (%)
Demo-to-conversion ratio
Lead-to-order conversion time
Applicable Category:-
Location:- Delhi
Qualification:- Education: B.Sc / M.Sc (Life Sciences, Biotechnology, Microbiology or related field)
Experience:- Experience: 2–4 years preferably in laboratory instrument sales

📌 Job Title: Sales Executive –instruments Division Delhi
🏢 GENAXY SCIENTIFIC
📍 Delhi