Roles and Responsibilities:

● Develop and execute influencer marketing campaigns that align with brand and client objectives.

● Identify, segment, and onboard influencers based on niche, audience demographics, and engagement metrics.

● Build and maintain solid relationships with influencers for ongoing collaborations.

● Craft explicit, compelling, and personalized outreach messages to influencers for each campaign.

● Manage end-to-end influencer communications, including follow-ups and query resolution.

● Negotiate deliverables and pricing to optimize ROI within the allocated campaign budget.

● Maintain and regularly update the Influencer Management Sheet with complete influencer data.

● Track and ensure timely delivery of influencer content (posts, stories, reels, videos).

● Collaborate with internal teams to align influencer strategies with overall marketing plans.

● Analyze campaign performance and prepare reports with actionable insights.





Desired Candidate Profile:

● Passionate about influencer marketing and digital trends.

● Solid organizational and relationship-building skills.

● Ability to communicate effectively and negotiate with influencers.

● Comfortable managing multiple campaigns with tight timelines.

● Attention to detail with a proactive and result-oriented mindset.

Required Experience, Skills, and Qualifications:

● Bachelor’s degree in Marketing, Communications, or a related field.

● 1–3 years of experience in influencer marketing or a similar role.

● Familiarity with social media platforms, influencer databases, and Excel-based reporting.

● Strong written and verbal communication skills.

● Experience working with paid and barter collaborations preferred.

📌 Influencer Marketing Specialist Chennai
🏢 Happiest Resume
📍 Chennai