Job Description – Territory Sales Manager (Institutional Sales | B2B & HoReCa)

Job Title: Territory Sales Manager

Location: Vijayawada

Channel: Institutional Sales | B2B & HoReCa

Experience: 4+ Years

CTC: Up to ₹8 LPA

Job Summary

We are seeking a dynamic Territory Sales Manager to drive business growth through the Institutional Sales, B2B, and HoReCa channels. The ideal candidate should have robust experience in institutional sales, distributor management, customer acquisition, and business development within the FMCG/Food & Beverages industry.

Key Responsibilities
Drive sales growth across the assigned territory through Institutional, B2B, and HoReCa channels.
Develop and manage relationships with hotels, restaurants, cafés, caterers, corporate clients, and institutional customers.
Appoint and manage distributors to ensure market coverage and product availability.
Acquire recent institutional accounts and expand key customer relationships.
Achieve primary and secondary sales targets.
Execute trade promotions and monitor market trends.
Coordinate with internal teams to ensure timely order execution and customer satisfaction.




Prepare sales forecasts, reports, and market feedback.

Preferred Industry
FMCG – Food & Beverages
Packaged Foods
Spices & Seasonings
HoReCa Distribution
Institutional Sales
Vending Solutions (Highly Preferred)

Requirements
Graduate in any discipline (MBA preferred).
4+ years of experience in Institutional Sales (Mandatory).
Experience in HoReCa, B2B, or Corporate Sales (Preferred).
Solid experience in distributor management and channel sales.
Candidates with vending business experience will be highly preferred.
Proven track record of achieving sales targets.
Excellent communication, negotiation, and relationship management skills.
Willingness to travel extensively within the assigned territory.

Mandatory Skills
Institutional Sales (Primary Skill)
Distributor Management
Channel Sales

Preferred Skills
HoReCa Sales
B2B Sales
Corporate Sales
Key Account Management
Customer Acquisition
Territory Management
Vending Business Experience (Highly Preferred)

📌 Hiring Territory Sales Manager Horeca Vijayawada
🏢 Important Business
📍 Vijayawada