About the Prospect

We are seeking a highly analytical and results-oriented Performance Marketing & Growth Marketing Specialist to join our Marketing team. This role will be responsible for developing, executing, and optimizing data-driven marketing strategies to accelerate customer acquisition, increase revenue, and strengthen brand visibility. The ideal candidate possesses expertise in performance marketing, growth experimentation, digital analytics, and conversion optimization, with a solid ability to leverage insights for scalable business growth.

Key Responsibilities
Develop, manage, and optimize paid campaigns across Google Ads, Meta, LinkedIn, Instagram, and other digital channels.
Execute A/B testing for ads, landing pages, and creatives to improve campaign performance and conversions.
Identify and implement creative growth strategies to drive customer acquisition, engagement, and retention.
Monitor campaign performance using tools such as Google Analytics, Mixpanel, and Hotjar, and optimize based on data-driven insights.
Manage marketing budgets to achieve target CPA, ROAS, and other key performance metrics.
Collaborate with Product, Design,



and Content teams to optimize user journeys and conversion funnels.
Execute SEO and SEM initiatives to improve organic visibility and generate qualified leads.
Build strategic partnerships to enhance brand awareness and support business growth.
Stay updated on market trends, competitor activities, and emerging digital marketing opportunities.

Preferred Qualifications
Experience marketing healthcare, diagnostics, biotechnology, genomics, or medical technology products.
Familiarity with CRM platforms, marketing automation tools, and customer lifecycle marketing.
Knowledge of experimentation frameworks, attribution modeling, cohort analysis, and advanced performance reporting.
Experience managing high-growth marketing initiatives within startup or scale-up environments.

Core Competencies
Performance Marketing
Growth Marketing
Marketing Analytics
Conversion Rate Optimization (CRO)
Search Engine Optimization (SEO)
Search Engine Marketing (SEM)
Customer Acquisition & Retention
Data-Driven Decision Making
Campaign Management
Strategic Thinking
Cross-Functional Collaboration
Project Management

📌 Performance Marketer Navi Mumbai (India)
🏢 HaystackAnalytics
📍 India