Lead end-to-end website P&L; management, focusing on profitability (CM2) rather than just revenue.
Drive conversion rate optimization (CRO) initiatives to improve user journey and increase conversion efficiency.
Develop and execute strategies to increase average order value (AOV) through bundling, upselling, and pricing optimization.
Design and manage the sales calendar to align with seasonal trends, product launches, and marketing campaigns.
Own and allocate the marketing budget with full autonomy, ensuring optimal ROI across channels.
Analyze performance metrics and leverage data to inform strategic decisions and continuous improvement.

Requirements




Proven experience in e-commerce or digital business operations with a track record of managing P&L; or profitability.
Deep expertise in CRO, AOV optimization, and retention strategies.
Robust analytical skills with experience using data to drive marketing and business decisions.
Experience managing multi-channel marketing budgets and optimizing spend for maximum ROI.
Proficiency in analytics tools (e.g., Google Analytics, Mixpanel, Tableau) and CRM platforms.
Strategic mindset with the ability to balance short-term performance with long-term growth.

📌 Require A Shopify Growth Lead In Mumbai (India)
🏢 TestHiring
📍 India