REQUIRED

Performance Marketing Specialist is a digital marketing skilled who focuses on generating measurable business results such as sales, leads, app installs, or website conversions. Their success is measured by metrics and ROI rather than just brand awareness.

Key Responsibilities
Plan and manage campaigns on:
Meta Ads (Facebook & Instagram)
Google Ads (Search, Shopping, Display, YouTube)
LinkedIn Ads (B2B)
Optimize campaigns to improve:
ROAS (Return on Ad Spend)
CPA (Cost Per Acquisition)
CTR (Click-Through Rate)
Conversion Rate
Set up and manage:
Meta Pixel
Google Analytics 4 (GA4)
Google Tag Manager (GTM)
Conversion API (CAPI)
Perform audience research and targeting.
Conduct A/B testing for creatives, copy, and landing pages.




Analyze campaign performance and prepare reports.
Manage advertising budgets efficiently.

Required Skills
Meta Ads Manager
Google Ads
Google Analytics 4 (GA4)
Google Tag Manager (GTM)
Meta Pixel & Conversion API
Shopify/WooCommerce tracking
Excel or Google Sheets
Basic knowledge of HTML/CSS (helpful)
Data analysis and reporting

Common KPIs
ROAS
CPA
CPC
CTR
CPM
Conversion Rate
Revenue
Cost per Purchase

Pay: From ₹12,000.00 per month

Work Location: In person

📌 Performance Marketing Specialist Nagpur
🏢 PRISHA ETHNIC
📍 Nagpur