Job Description – Marketing Strategist (SaaS Growth)

Position: Marketing Strategist

Experience: 7–10 Years

Location: Chandigarh

About the Role

We are looking for an experienced Marketing Strategist with a proven track record of scaling SaaS products with free trial models in global markets. The role requires a hands-on professional who can design, execute, and optimize multi-channel marketing strategies to drive lead generation, user acquisition, and revenue growth—primarily targeting the US and European markets.

Key Responsibilities
Develop and execute growth strategies to scale SaaS products with free trials.
Lead end-to-end demand generation through:
Paid Ads (Google, LinkedIn, Meta, etc.)
Email Marketing & Drip Campaigns
SEO & Organic Growth
Webinars, Podcasts, and Thought Leadership initiatives
Create and manage the annual marketing/media calendar to align with business objectives.
Drive measurable results across lead acquisition, conversion, and retention.
Be hands-on in managing and optimizing campaigns across all relevant social media platforms.
Collaborate with cross-functional teams (Sales, Product, Content) to align strategies with overall business goals.
Monitor, analyze, and report on campaign performance,



market trends, and competitor insights to optimize ROI.
Test and implement new growth channels and cutting-edge marketing tactics.

Ideal Candidate Profile
7–10 years of experience in B2B SaaS marketing, with a solid focus on scaling products with free trial models.
Proven expertise in lead generation and performance-driven marketing campaigns across multiple channels.
Solid knowledge of the US and European markets, with the ability to adapt strategies for global audiences.
Hands-on expertise in SEO, SEM, paid campaigns, email automation tools, and social media management.
Experience in creating and hosting webinars/podcasts for brand awareness and lead conversion.
Analytical mindset with the ability to translate data into actionable insights.
Strong planning skills to manage an annual media calendar while balancing tactical execution.
Excellent communication, collaboration, and project management skills.

What We Offer
Chance to lead marketing strategy for a high-growth SaaS product.
Collaborative and innovation-driven work environment.
Competitive compensation with growth opportunities.

📌 Marketing Strategiest Panchkula
🏢 IDEACLAN PRIVATE
📍 Panchkula