About the Role

We're a diversified group running three very different businesses, a 250-bed psychiatric hospital, a residential school, and a chit fund company, and we're looking for one person to own our entire digital acquisition engine across all three.

This isn't a "manage our Instagram" role. You'll own the full path from ad spend to conversion: paid campaigns, landing pages, website management, funnel optimisation, and reporting, with real budget and real autonomy from day one.

You'll start focused on SIMHAR, including the launch of CarePro, our new elder care concierge service, before expanding into Shalom and Aleph over your first 90 days.

What You'll Own
Run and optimise paid campaigns on Meta Ads and Google Ads (LinkedIn for B2B where relevant)
Manage and update our websites independently, no waiting on a developer for page edits, recent landing pages, or fixes
Build high-converting landing pages and lead funnels from scratch
Set up and monitor GA4, Meta Pixel, and conversion tracking
Report weekly on CAC, CPL, and ROAS, and act on what the numbers tell you
Control ad budget allocation based on performance, not guesswork

What You Need
Hands-on experience running real paid ad campaigns on Meta and/or Google Ads (not just boosted posts)




Ability to independently build/edit a website using WordPress or a similar no-code tool
Comfort with basic analytics and Excel/Sheets for tracking performance
1–2 years in performance marketing or a digital agency OR a solid fresher who has personally run ad spend and managed a live website, with results to show

Nice to Have
Basic HTML/CSS
Experience with WhatsApp Business API or a CRM (Zoho, HubSpot, etc.)

Why Join
Full ownership of a real acquisition budget, not busywork
Direct reporting line to leadership, your ideas get heard and implemented fast
A genuine path to a team lead role as we scale this function
Work across healthcare, education, and fintech, rare breadth for one role

To Apply

Send your resume along with:
One paid campaign you've personally run (spend, results, what you learned)
A link to a website you've built or managed

Applications without both will not be considered.

Pay: ₹30,676.92 - ₹41,795.29 per month

Benefits:
Cell phone reimbursement
Adaptable schedule
Food provided
Internet reimbursement
Paid time off

Work Location: Hybrid remote in Palakkad, Kerala (Palakkad)

📌 Growth & Performance Marketing Lead – Healthcare, Education & Fintech Group Palakkad
🏢 Shalom Institute of Mental health and research
📍 Palakkad