Develop and execute social media strategies aligned with business goals.
Create, schedule, and publish engaging content across platforms such as Instagram, Facebook, LinkedIn, X (Twitter), TikTok, and YouTube.
Manage the content calendar and ensure consistent brand messaging.
Monitor social media channels, respond to comments and messages, and build community engagement.
Track, analyze, and report on social media performance using analytics tools.
Stay updated on industry trends, platform updates, and emerging social media best practices.
Collaborate with the marketing, design, and content teams to create campaigns.
Plan and manage paid social media advertising campaigns.
Work with influencers and brand partners to expand reach and engagement.
Monitor competitors and identify prospects to improve social media performance.