Role & responsibilities

Influencer Marketing Strategy & Campaign Management
Develop and execute end-to-end influencer marketing strategies aligned with brand and business goals.
Plan and manage product launches, brand awareness, and performance-driven influencer campaigns.
Identify the right mix of macro, micro, nano, and celebrity influencers across platforms.
Own campaign ideation, briefing, execution, tracking, and post-campaign analysis.

Social Media Platform Management (Influencer-led)
Drive influencer collaborations across:
Instagram (Reels, Stories, Posts)
YouTube (Long-form videos, Shorts, Reviews)
Facebook
Other platforms such as Twitter/X, Pinterest, Moj, Josh, LinkedIn (if applicable)
Ensure platform-specific content strategies and compliance with brand guidelines.
Stay updated on platform algorithm changes and influencer trends.

Creator Relationship Management
Build and maintain long-term relationships with influencers, creators,



agencies,and talent managers.
Negotiate commercials, contracts, deliverables, and timelines.
Ensure smooth coordination from onboarding to content publishing and reporting.

Manage influencer gifting, seeding, and affiliate collaborations.

Preferred candidate profile
Solid understanding of social media platforms and influencer ecosystems.
Experience with influencer marketing tools/platforms (e.g., Winkl, Qoruz, One Impression, Grynow, Upfluence, etc.).
Knowledge of content formats, trends, and creator economics.
Data-driven mindset with robust analytical and reporting skills.
2+ years of hands-on experience in Influencer Marketing.
Prior experience in FMCG and D2C brands is mandatory.
Proven track record of managing influencer campaigns at scale.

📌 Influencer Marketing Manager Karnataka (India)
🏢 Melting Pot Concepts
📍 India