This role is for one of the Weekday's clients

Min Experience: 2 years

Location: Bengaluru

JobType: full time

We are seeking a CRM Campaign Manager to lead customer lifecycle and retention initiatives, focusing on designing, executing, and optimizing campaigns that drive engagement, repeat purchases, and long-term loyalty. This role involves managing CRM platforms, building effective customer journeys, and implementing targeted communication strategies to strengthen customer relationships.

Key Responsibilities
Operate and manage CRM platforms such as WebEngage, CleverTap, or MoEngage across SMS, WhatsApp, email, and app notifications.
Own customer segmentation and lifecycle journeys, covering onboarding, engagement, retention, and reactivation.
Plan, execute, and optimize CRM campaigns aligned with business objectives, store promotions, and local events.
Design and run A/B tests and experiments to improve open rates, CTR, conversions, and retention metrics.
Collaborate with design, content, product, and operations teams to ensure timely and relevant customer communication.
Track, analyze,



and report campaign performance metrics, including delivery rates, open rates, CTR, repeat rates, and ROI.
Maintain monthly CRM calendars aligned with launches, offers, and seasonal campaigns.
Ensure data hygiene, audience accuracy, and adherence to best practices in customer engagement.

Required Experience & Skills
2–6 years of hands-on experience in CRM, lifecycle marketing, or retention marketing.
Robust expertise in CRM platforms and customer segmentation at scale.
Data-driven mindset with the ability to translate insights into actionable campaign strategies.
Comfortable working in quick-paced, cross-functional environments.
Bonus: Experience in retail, FMCG, or consumer internet businesses.

Key Skills
CRM & Customer Lifecycle Management
Campaign Planning & Execution
Customer Segmentation & Retention Strategies
MoEngage / CleverTap / WebEngage
Loyalty & Engagement Campaigns
Data Analysis & Performance Reporting

📌 Crm Campaign Manager Bengaluru
🏢 Important Company of the Sector
📍 Bengaluru