TRADE MARKETING EXECUTIVE (TME)

Company: TilakNagar Industries

Job location: Goa

Qualification: Graduate/MBA marketing

Package: Decent Hike

Job Role: Trade Marketing Executive

Department: Trade Marketing / Marketing

Position Type: Full time

Work Experience: 2–4 years (FMCG/Alcobev BTL)

Role Summary

Drive brand visibility, activation quality & channel-specific BTL execution to enhance consumer engagement and trade presence.

Key Responsibilities
Plan & execute trade marketing programs across GT, Off-Trade & On-Trade.
Deploy POSM assets—LEDs, shelves, signages, danglers, display units—with quality and compliance.
Execute retail visibility standards, planograms & shopper touchpoint enhancements.
Roll out consumer promotions, sampling events & store-level activations.
Track BTL KPIs: coverage, visibility index, activation uplift & ROI.
Conduct outlet audits for execution quality, brand presence & competitor tracking.
Manage agencies for fabrication, installation, activation manpower & logistics.
Maintain budgets, POs, vendor payments & documentation.




Support brand teams with insights on shopper behavior & category trends.

Education

Graduate/MBA (Marketing specialization preferred).

Key Skills
Solid BTL execution capability across diverse retail environments.
Proven vendor management experience with ability to drive quality, speed & cost control.
Robust analytical mindset for assessing activation impact, visibility KPIs & store-level insights.
Excellent collaboration with Sales teams to align field priorities & execution grids.
Strong creative interpretation skills—ability to translate brand guidelines into in-market execution.
Demonstrated ability to manage multiple agencies & timelines in high-pressure cycles.

Qualifications
Prior trade marketing/BTL experience (robust preference for Alcobev or FMCG).
Experience in POSM planning, fabrication supervision & activation management.
Familiarity with channel segmentation (On-trade vs Off-trade) is highly desirable.

📌 Trade Marketing Executive Goa
🏢 Sunshine Workforce Solutions
📍 Goa