PurposeThe purpose of the National Sales Manager (NSM) Government Business is to lead and drive the organizations government sales strategy, ensuring sustainable revenue growth through successful participation in government tenders, rate contracts, institutional procurements, and public healthcare projects.ScopeThe National Sales Manager (Government Business) is responsible for leading and expanding the organizations government healthcare sales business across India. The role includes developing and executing national sales strategies, driving revenue growth through government hospitals, medical colleges, defense institutions, PSUs, and public healthcare programs.Key Responsibilities
Develop and implement national government sales strategies aligned with organizational objectives.
Drive revenue growth through Central Government, State Government, Defence, PSU, ESIC, CGHS, Railways, Medical Colleges, and Public Health Institutions.
Prepare annual business plans, sales forecasts, and growth strategies.
Identify recent business prospects and emerging healthcare procurement programs.
Lead end-to-end management of GeM, CPPP, State e-Tender portals,



and institutional procurement opportunities.
Oversee bid qualification, tender submissions, pricing strategy, negotiations, and contract execution.
Ensure compliance with all tender requirements and procurement regulations.

Key Result Areas (KRAs) & Key Performance Indicators (KPIs)
KPI KRA
Achievement of Annual Government Sales Target Government Sales Revenue Achievement
Tender Win Ratio Tender & GeM Business Management
Growth from Key Government Accounts (AIIMS, Medical Colleges, State Health Departments, Defence, CGHS, ESIC etc.) Key Account Management
Qualified Opportunity Pipeline Coverage Pipeline & Opportunity Management
Collection Efficiency from Government Institutions Collection & Contract Execution
Regional Team Target Achievement Team Leadership & Performance Management
Customer Satisfaction Score Stakeholder & Relationship Management
Identification of Current Projects/Tenders Market Intelligence & Business Development
Timely Submission of MIS, Forecasts & Reports Compliance & Reporting

📌 National Sales Manager Medical Devices & Ic , Government Business Lucknow
🏢 Talent Leads HR Solutions
📍 Lucknow