Job Description

Key Responsibilities:

- Marketing Leadership: Oversee all aspects of marketing strategy and execution, ensuring alignment with business goals and the overall brand vision.
- Lead & Demand Generation: Spearhead lead generation efforts across multiple channels (inbound, outbound, ABM, digital), driving sales pipeline growth.
- Brand Positioning: Shape and refine the company s global brand presence, solidifying its standing as a leader in the fintech industry.
- Product Marketing: Work closely with product teams to develop compelling messaging for new products and enhancements, ensuring clear communication of value propositions.
- Partnership Growth: Support business development by crafting marketing initiatives that attract and nurture partnerships with key fintech players and large enterprises.
- Content Marketing: Design content strategies that speak to decision-makers in finance, focusing on educating the market through case studies, whitepapers, blogs, and thought leadership.
- Digital Marketing: Lead digital marketing campaigns across SEO, PPC, social media, and other paid media, ensuring optimized performance for each channel.
- Marketing Analytics: Analyze marketing data to measure success, assess ROI, and continuously optimize campaigns for better results.
- Event Leadership: Plan and execute high-impact events, webinars, and conferences that foster engagement and promote company solutions at a global platform




- Sales Collaboration: Partner with the sales team to align marketing initiatives with sales strategies, optimizing lead conversion and revenue targets.
- Customer Advocacy: Develop initiatives that improve customer retention, foster loyalty, and drive client referrals.
- Budget & Resource Management: Manage the marketing budget and ensure efficient allocation of resources for optimal returns.

Required Qualifications:

- 10+ years of experience in B2B marketing, with at least 3 years in a leadership role within the fintech, SaaS, or payments industry.
- Proven track record in leading successful lead generation, digital marketing, and brand-building campaigns.
- A global mindset with expertise in product marketing, particularly in the financial technology space.
- Proficiency in marketing automation tools (Hub Spot, Salesforce, Marketo) and analytics platforms (Google Analytics, etc.).
- Robust leadership, communication, and decision-making abilities.
- Experience with large-scale marketing budgets and demonstrating high ROI on marketing investments.
- Analytical mindset with a focus on data-driven decision-making.

Skills and Experience:

- Bachelor s degree in Marketing, Business Administration, or a related field (MBA preferred).
- Certifications in digital marketing or fintech-related marketing courses are highly desirable.

📌 General Manager - MarketingB (Mumbai)
🏢 Airpay Services
📍 Mumbai