Position – Manager, International Expansion Location: Pune (Work from Office)

International Business

Frido is a Pune-based mobility and wellness brand dedicated to improving the way people move, sit, walk, and live. Our product portfolio includes ergonomic chairs, electric wheelchairs, mobility scooters, cushions, pillows, footwear, and other wellness solutions.

As we continue our growth journey, we are looking for a dynamic qualified to lead our international business expansion.

The Manager – International Expansion will be responsible for driving Frido's global growth by identifying new market opportunities, developing and executing Go-to-Market (GTM) strategies , establishing international distribution networks, and building strategic partnerships.

This role requires strong commercial acumen, market entry expertise, and the ability to scale business across international markets.

Drive export sales for Frido's mobility, ergonomic, and wellness product portfolio.
Coordinate with regulatory and compliance teams to ensure smooth market entry.
Work closely with Supply Chain, Operations, Finance, and Marketing for international business execution.
Explore opportunities on international B2B and B2C marketplaces such as Amazon Global, Noon, Walmart Marketplace, etc.
Participate in international trade fairs, exhibitions, and networking events.
Track market trends, customer insights, competitor activities,



and business performance.

Achieve international sales and revenue targets.

International Business Development
Export Sales
Commercial & Pricing Strategy

Advanced Excel & CRM Tools

Preferred Experience
~7–10 years of experience in International Business Development, Export Sales, or Global Expansion.
~ Experience in consumer products, healthcare, medical devices, ergonomic furniture, wellness products, or mobility solutions.
~ Proven experience in expanding business across regions such as the Middle East, Southeast Asia, Europe, North America, or Africa.
~ Experience managing distributors and international channel partners.
~ Bachelor's degree in Business, Engineering, Healthcare, or a related field.

MBA in International Business, Marketing, or Sales preferred.

Key Performance Indicators (KPIs)
Distributor/channel partner acquisition
Market expansion projects completed

Sales forecast accuracy

Work with an innovative and fast-growing mobility and wellness brand.
High ownership role with strategic business impact.

Collaborative and entrepreneurial work culture.

Healthcare & Medical Devices: Ottobock, Sunrise Medical, Invacare, Drive DeVilbiss, Arjo
Ergonomic Furniture: D2C Consumer Brands with international expansion experience

Export houses dealing in healthcare, furniture, wellness, or consumer products

📌 International Business Development Manager (Permanent) (Pune)
🏢 Frido
📍 Pune