Marketing Manager, Microbiology

Experience: 5 to 8 years

Location: IND Gurgaon - Signature Towers B

Skills: Marketing, Clinical Expertise, Business Acumen, Customer Focus, Teamwork, Market Intelligence, Digital Marketing

Job Description Summary
To execute the annual Marketing Plan for the business. Complete ownership of the brand for the specified portfolio of the products and driving topline business growth through an effective marketing mix. Working closely with the sales, application and medical affairs team to build product positioning in the market.

Job Description
Who We Are BD is a leading global medical technology company that creates medical technology, devices and laboratory equipment for a variety of needs across the healthcare sector. At BD, we are looking for candidates who possess passion, innovative solutions and a commitment to our one mission of improving access to groundbreaking medical and biotechnology services for people near and far, delivering state-of-the-art technology and cutting-edge research in the battle to fight and cure infectious diseases. With a global reach that extends across 50 countries worldwide, our network of professionals collaborates on effective measures to deliver enhanced patient quality such as lower health care delivery costs, improved health care and safety, and expanded health care for all. Join our company and see how you can become a part of one global mission to make a difference in human health.

Position Title
Marketing Manager- Microbiology
Department
IDS
Reports to
Marketing Leader
Qualification
Bachelors/ Master’s degree in life sciences; MBA in marketing




Experience
5-8 yrs
Main Responsibilities
Market development/Advocacy/Partnerships: Support creation of complete Marketing plan for Business in India
• Managing training, drive instrument sales and enhance customer engagement
• Planning and executing Marketing Campaigns to drive best practice adoption
• Facilitate physician engagement programs with MM and Med affairs and support the team for CME’s.
• Product Launch Plan
• Drive digital Marketing Process Efficiency: Weightage-10%
• Create Market Intelligence Updates quarterly.
• Monthly S&OP; and regulatory process
• Ensure 100% ROR compliance for Marketing activities
• Build/improvise existing sales tools to drive the sales and enhance effectiveness with the marketing team.
• Process and Self Development:
• Develop strong collaboration with Sales/application to ensure win in the marketplace
• Support Business analyst in critical business analysis.

Job Requirements
• Experience in driving marketing campaigns
• Strong Clinical Expertise
• Good Communication Skills
• Business acumen
• Customer focus
• Ability to work well in teams
• Experience in developing and executing training calendars





Contacts (Internal & External)
Internal
• Marketing Manager
• Business Director
• National and regional sales manager
• Medical Affairs Manager
• Key Account Manager
• Application specialists
• Area Sales Manager
External
• Hospital Infection Control Committee
• Microbiologist
• Physicians: Pulmonologists, Infectious Disease Drs, Critical Care Specialists, Pediatricians
• Stake holders in Infection control forums
• Regional chapters of Professional Bodies in Microbiology/pathology/infection control space

Critical Challenges
• Mapping and coordinating with internal stakeholders for effective execution of timely campaigns
• Ability to grasp market insights and correlate / update market plan
• Utilizing analysis to drive account level interventions for business growth

Culture and Advantages
Here at BD, we embrace a growth mindset, building capabilities for the future and helping you become the best version of yourself. We offer our employees a clear direction and career pathway for development. We pride ourselves on our transparent and rigorous talent processes that are inclusive, deeply embedded in trust, aligned with our culture, and enable us to achieve strategic imperatives of the organization. Our leaders are committed, engaged and accountable to making talent our top priority.

How To Apply
Submit your application by clicking on the “apply” button at the top of the page.

Primary Work Location
IND Gurgaon - Signature Towers B
Additional Locations
Work Shift

📌 Marketing Manager, Microbiology (Gurugram)
🏢 BD
📍 Gurugram