This is a remote position.

- Core Strategy Development

Lead the creation of holistic content and digital marketing strategies that align with both short- and long-term company objectives, ensuring every initiative supports sustainable growth in the wellness sector.

- Website and Revenue Optimization

- Drive monthly LMS purchases (excluding advanced courses) by expanding the course portfolio, executing effective promotions and positioning LMS as a strong value offering within LCHHS ecosystem.

- Scale advanced LMS programs that require higher consideration, deeper engagement, and premium positioning, while protecting brand value and client experience.

- Increase inbound program leads through optimized website journeys and content enhancements that drive direct enrollment.

- Grow the consults vertical by strengthening traffic, visibility and conversion through collaboration across sales, SEO, content and digital.

- Team Leadership and Execution

Direct digital marketing and creative teams in designing and launching comprehensive, end-to-end campaign strategies that deliver measurable results.

- Build high-performing email campaigns that enhance engagement, support launches and drive brand and revenue goals.

- Design and execute lead nurture journeys to improve qualification and support sales conversions across all categories of clients.





- Provide strategic brand inputs for partnerships and collaborations, ensuring alignment with positioning and goals.

- Lead the creative and execution teams to deliver content, design and digital requirements with discipline, accuracy and brand alignment.

- New Projects and Strategic Initiatives

- Strategic direction, scoping and guidance on new initiatives.

- Support onboarding of new experts to ensure integration with brand, quality of content and consistency of client experience.

- PR for LCHHS

- Provide strategic inputs to PR efforts to maintain consistency of messaging and meet business objectives

Requirements

- Excellent verbal and written communication skills.

- Proven expertise in developing content and digital marketing strategies aligned with business goals.

- Solid analytical abilities to research trends, measure KPIs, and optimize campaigns for ROI.

- Demonstrated experience leading digital, and creative teams in remote environments.

- Advanced knowledge of relevant digital platforms.

- Proficiency in marketing tools and automation

- Expertise in identifying collaborations, negotiating deals, and expanding into new wellness markets.

Requirement

Details

Educational Qualification:

Bachelor/Master degree in Marketing, or a related field.

Work Experience:

12 - 15 years of proven experience in Marketing

📌 Marketing Head (India)
🏢 Luke Coutinho Holistic Healing Systems
📍 India