Job Description

At SOBHA Limited, marketing is about understanding people and building awareness about how our products/services can satisfy their needs. We are looking for a versatile marketing manager who is eager to do this and more. Our ideal candidate has experience developing and executing marketing campaigns while managing and inspiring a team.

He/she will be comfortable with day-to-day marketing activities, as well as long-term strategy, thriving with tight deadlines and changing needs. If you are a people-person who loves the rewarding challenge of building a brand, we want to hear from you.

OBJECTIVES OF THIS ROLE

- Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
- Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration
- Analyse customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
- Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics
- Partner with email, performance marketing and web teams to design, test and evolve lead nurturing tactics.

DAILY AND MONTHLY RESPONSIBILITIES

- Working in partnership with the creative team, develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital,



and video assets
- Conceptualize and execute on multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels
- Manage content and updates for customer and internal touch points, establishing budget guidelines, participating in events, documenting business processes, and providing additional sales support
- Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
- Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly
- Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets

SKILLS AND QUALIFICATIONS

- Masters degree in marketing, business, or related field
- Excellent written and verbal communication skills
- Proven experience developing marketing plans and campaigns
- Robust project management, multitasking, and decision-making skills
- Metrics-driven marketing mind with eye for creativity
- Experience with marketing automation and CRM tools
- Ability to turn things around within tight timelines

PREFERRED QUALIFICATIONS

- Proficiency with online marketing and social media strategy
- Proven experience designing interactive applications and networking platforms
- Established press and media contacts
- Preferably someone who has experience in the real estate industry

📌 Brand Manager (Bengaluru)
🏢 Sobha
📍 Bengaluru