- Design and optimize performance marketing campaigns on Meta and Google platforms
- Analyze data across the marketing funnel using various dashboards and tools
- Optimize campaigns through levers such as ad copies, landing pages, audiences, campaign structure, and keyword optimization
- Conceptualize and create engaging video and static creatives for campaigns
- Develop and execute unconventional growth hacking strategies to increase traction and user acquisition
- Collaborate with cross-functional teams to align marketing efforts with business goals
Requirements:
- B. Tech degree from a top institute such as IITs, NITs, NSUT, DTU, or BITS
- Excellent numerical ability and strong data analysis skills (non-negotiable)
- 1-3 years of experience in a data-driven role such as digital marketing associate,
marketing analyst, or business analyst
- Deep knowledge of digital marketing principles and best practices (highly preferred)
- Creative thinking and the ability to craft compelling ad copies and create marketing
videos
- Robust problem-solving and analytical skills
- Excellent communication and interpersonal skills