Job Description

Channel Development & Business Growth

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- Build and expand the Institutional Channel, especially vending-based and direct supply accounts.n
- Identify, target, and onboard current institutional clients including:n
- HoReCa Channeln
- Clubsn
- Airportsn
- Introduce Continental Coffee products in both vending and direct-use formats.n
- Expand distribution in non-vending segments with value-added product introductions.n

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Team Management & Training

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- Recruit and lead a team of sales executives to penetrate and service institutional clients.n
- Conduct ongoing training and field coaching to ensure product knowledge and selling skills are aligned with business goals.n

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Sales & Revenue Responsibilities

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- Drive primary and secondary sales in the territory.n
- Maintain healthy sales pipelines and customer engagement to meet monthly/quarterly targets.n




- Ensure timely collections and effective credit control mechanisms.n
- Regularly review sales performance and market potential.n

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Relationship Management

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- Develop long-term relationships with administrators, purchase heads, facility managers, and decision-makers across targeted institutions.n
- Conduct product trials, vending demos, and service-based interactions to improve client retention and satisfaction.n

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Operational Excellence

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- Manage distributor/partner networks to support institutional operations.n
- Ensure proper stock levels, order fulfilment, and service quality at all client locations.n
- Provide timely reports on sales activities, forecasts, and competitor movements.n

📌 Senior Territory Sales Manager - Inst. & HoReCa (Sabarmati River)
🏢 CCL Products(India
📍 Sabarmati River