About the Role We are looking for a highly driven and performance-oriented Meta Ads Manager to manage and scale digital advertising campaigns across Meta platforms. The candidate should possess robust expertise in campaign planning, execution, optimization, and reporting with a deep understanding of performance marketing and audience strategy. The ideal candidate should be capable of independently handling large-scale campaigns, ensuring delivery efficiency, and driving measurable business outcomes through data-driven optimizations. Key Responsibilities ● Plan, execute, and manage campaigns across Meta platforms including Facebook and Instagram. ● Perform end-to-end campaign setup including audience targeting, budget allocation, bidding strategy, ad creation, and tracking implementation. ● Monitor campaign delivery, pacing, spend utilization, and performance metrics on a daily basis. ● Optimize campaigns regularly to improve KPIs such as CTR, CPC, CPM, and engagement rates. ● Analyze campaign performance data and derive actionable insights to improve overall account efficiency. ● Coordinate with internal teams for creative requirements, tracking implementation, campaign timelines, and reporting. ● Ensure campaigns are launched with proper QA checks including creatives, tracking URLs, audience setup, and conversion events. ● Identify scaling opportunities through audience expansion, retargeting, lookalike strategies, and performance analysis.



● Troubleshoot delivery issues, learning limitations, tracking discrepancies, and underperforming campaigns proactively. ● Prepare daily, weekly, and monthly performance reports with optimization recommendations and business insights. Required Skills & Experience ● Minimum 4–5 years of hands-on experience in managing Meta advertising campaigns. With a complete knowledge of branding. ● Strong expertise in Meta Ads Manager with proven campaign optimization experience. ● Good understanding of performance marketing metrics, attribution models, and conversion tracking. ● Experience in handling campaigns across lead generation, app installs, website traffic, and e-commerce objectives. ● Knowledge of Meta Pixel, Events Manager, Custom Audiences, and Lookalike Audiences. ● Strong analytical and problem-solving skills with the ability to interpret campaign data effectively. ● Experience in budget management and scaling high-performing campaigns. ● Ability to work in a fast-paced workplace and manage multiple campaigns simultaneously. ● Good communication and stakeholder management skills.Candidate Profile ● Bangalore-based candidates preferred. ● Versatile to work in dynamic business environments. ● Strong ownership mindset and attention to detail. ● Ability to work collaboratively with cross-functional teams. ● Proactive approach toward campaign improvement and operational excellence.

📌 Performance Specialist (Bengaluru)
🏢 Grapes Worldwide
📍 Bengaluru