We are a fast-growing education and consulting group operating multiple brands across education and international services.

Our brands include:

* NIF Global Ghatkopar – One of India’s leading Fashion & Interior Design Institutes

* Parayu Orbit – A premium Study Abroad Consultancy helping students achieve global education opportunities.

We are looking for a highly motivated Performance Marketing & SEO Specialist who can drive measurable business growth through digital marketing strategies.

If you enjoy scaling brands, generating quality leads and working with data-driven campaigns, we’d love to meet you.

⸻

Key Responsibilities

Performance Marketing

* Plan, execute and optimise Meta (Facebook & Instagram) advertising campaigns.

* Manage Google Ads (Search, Display and Performance Max).

* Generate high-quality leads at the lowest possible acquisition cost.

* Monitor campaign performance and optimise ROI.

* Perform A/B testing of creatives, landing pages and audiences.

* Prepare weekly and monthly campaign performance reports.

SEO

* Conduct comprehensive website audits.

* Improve website rankings through on-page SEO.

* Keyword research and content optimisation.

* Build ethical off-page SEO strategies.





* Improve Google Search Console performance.

* Increase organic traffic and lead generation.

Website & Analytics

* Work closely with developers to improve website performance.

* Monitor Google Analytics 4 and Search Console.

* Improve website conversion rates.

* Track user behaviour and marketing funnels.

Content & Social Media

* Coordinate with designers for ad creatives.

* Suggest campaign ideas and content strategies.

* Ensure brand consistency across digital platforms.

⸻

Required Skills

* Minimum 3 years of experience in Digital Marketing.

* Proven expertise in Meta Ads.

* Solid understanding of Google Ads.

* Hands-on experience in SEO.

* Google Analytics 4.

* Google Search Console.

* Keyword research tools.

* Meta Business Suite.

* Excellent analytical skills.

* Strong communication skills.

⸻

Preferred Qualifications

* Google Ads Certification

* Meta Blueprint Certification

* Experience in Education, EdTech or Study Abroad industry will be preferred.

Pay: ₹25,000.00 - ₹40,000.00 per month

Benefits:

- Flexible schedule

Work Location: In person

📌 Digital Marketing Manager (Mumbai)
🏢 NIF Global Ghatkopar
📍 Mumbai