Job Description

Job Roles & Responsibilities
Job Designation :- Marketing Manager - Retail
Job Location :- Raipur (CG)

- Strategy & Planning

- Develop integrated marketing strategies for both verticals (ISP & Solar)

- Define buyer personas across residential, commercial, rural, and enterprise segments

- Plan and manage budgets for brand and performance campaigns

- Digital Marketing

- Lead campaigns across Google Ads, Meta, LinkedIn, YouTube & SEO

- Optimize cost metrics like CPL & CAC, and manage lead funnels

- Build and execute content calendars for blogs, email, and social media

-
Offline & BTL

- Execute local campaigns: events, hoardings, flyers, kiosks, etc.

- Coordinate with vendors and internal teams for timely rollout

- Support sales/ops with area-specific promotions and branding

- Branding & Communication





- Ensure consistent brand messaging and visual identity

- Create brochures, videos, pitch decks, and sales material

- Liaise with designers, agencies, and freelancers as needed

- CRM & Customer Engagement

- Run referral programs, loyalty drives, and feedback surveys

- Improve experience via proactive communication and journey mapping

- Sync marketing with customer support and installation teams

- Team & Collaboration

-
Lead a team or manage external partners for execution

- Collaborate with Sales, Product, and Tech on growth initiatives

- Report monthly metrics and insights to leadership

Interested candidates can share their resume/CV on [email protected]/ +91-XXXXXXXXXX

📌 Marketing Manager - Retail (India)
🏢 Elxer Communications
📍 India