Job Title: Social Media Executive

Location: Coimbatore

Job Summary:

The Social Media Executive is responsible for planning, creating, scheduling and optimising organic social media content across our 13 TPFG brands.

Working closely with Brand Managers, they will build a robust understanding of each brands identity, audiences, points of difference and campaign priorities. They will use this knowledge to create individual campaign calendars and ensure each brand has a distinctive, relevant and consistent social presence.

The role owns the full content process, from campaign planning and idea generation through to copywriting, creative production, approvals, scheduling and publishing. With approximately 13 posts required each working day, the successful candidate must be a highly organised self-starter who can manage a demanding workload and maintain strong attention to detail.

They will use approved AI tools and structured workflows to increase the speed and scale of content production without compromising brand individuality, quality or accuracy. The role will also monitor performance, identify trends and turn findings into practical improvements.

This is primarily an organic social media role, although an understanding of paid social media would be beneficial.

Deliverables:

- Work with Brand Managers to understand brand positioning, audiences and campaign activity.

- Develop and maintain campaign calendars for all 13 brands.

- Plan, create,



schedule and publish approximately one organic post per brand each working day.

- Produce engaging copy and support the creation of compelling imagery and creative assets.

- Protect each brands individual tone of voice and identity across social platforms.

- Use AI-supported workflows for content planning, drafting, adaptation, repurposing and analysis.

- Review and quality-check all AI-assisted content before publication.

- Manage content approvals, deadlines and scheduling across multiple concurrent campaigns.

- Monitor organic social media performance, including reach, engagement, traffic and audience growth.

- Use performance data to test, optimise and improve future content.

- Report key findings and recommendations to Brand Managers and the wider marketing team.

- Maintain an awareness of paid social media and how it can complement organic activity.

Skills and Experience:

- Highly organised and able to manage a large volume of activity.

- Proactive, self-motivated and comfortable taking ownership.

- Strong copywriting and creative content skills.

- Able to work across multiple brands without producing generic or repetitive content.

- Confident using social media publishing, scheduling and reporting tools.

- Experienced in using AI tools and developing repeatable content workflows.

- Data-led, with the ability to turn performance insights into action.

- Strong attention to detail and a commitment to brand quality.

📌 Senior Social Media Executive (India)
🏢 nurtur.group
📍 India