Role Overview

The Marketing Measurement & Strategy Manager will help customers develop and apply effective marketing measurement frameworks across Marketing Mix Modeling, incrementality testing, attribution, experimentation, and campaign analytics.

The role will focus on understanding business priorities, designing measurement roadmaps, interpreting analytical outputs, and translating findings into practical recommendations for media planning, budgeting, and growth.

Key Responsibilities

- Develop measurement strategies aligned with customer business objectives, media investments, data maturity, and decision-making needs.
- Design integrated measurement roadmaps using MMM, incrementality testing, attribution, lift studies, and campaign analytics.
- Work with Marketing Science and Data Science teams to define analytical questions, data requirements, methodologies, timelines, and expected outcomes.
- Support experiment design, including hypotheses, holdout groups, geo-testing, success metrics, and data requirements.
- Interpret model outputs, experimental results, response curves, channel contribution, incremental impact, and return on investment.
- Translate complex analytical findings into clear recommendations for marketing, analytics, finance, agency, and executive stakeholders.
- Advise customers on media allocation, budget optimization, campaign effectiveness, customer acquisition, and incremental growth.
- Help customers incorporate measurement findings into planning, forecasting, budgeting, and media-buying processes.
- Develop measurement playbooks, executive summaries, experiment guides, ROI frameworks, and best-practice materials.
- Contribute to webinars, workshops, customer education, and industry thought leadership.

Required Experience

- Four or more years of experience in marketing measurement, marketing analytics, marketing science, media strategy, experimentation, econometrics, analytics consulting, or a related field.




- Practical knowledge of Marketing Mix Modeling, incrementality testing, attribution, lift testing, experimentation, and campaign analytics.
- Experience working with paid media channels and marketing performance metrics.
- Experience translating analytical findings into business recommendations and presenting them to senior stakeholders.
- Experience managing multiple analytical projects, stakeholders, and workstreams.
- Experience in martech, adtech, SaaS, consulting, media, analytics, or measurement-focused organizations.

Skills and Capabilities

- Solid understanding of marketing measurement, media effectiveness, ROI, customer acquisition, and budget optimization.
- Ability to select appropriate measurement methodologies for different business questions.
- Strong analytical interpretation, storytelling, presentation, and stakeholder-management skills.
- Ability to simplify technical and statistical concepts for non-technical audiences.
- Strong written and verbal communication skills in English.

Preferred Experience

- Experience with causal inference, experimentation, MMM, attribution, or decision-intelligence platforms.
- Understanding of regression, confidence intervals, statistical significance, response curves, saturation, and marginal returns.
- Experience with Excel, SQL, Python, R, Tableau, Power BI, or similar analytical tools.
- Experience working across European markets or additional European language capabilities.

Key Success Measures

- Quality and relevance of measurement strategies and recommendations.
- Timely delivery of measurement plans, experiments, and analytical insights.
- Adoption of measurement findings in budgeting, planning, and media decisions.
- Improved understanding of incremental marketing impact and channel effectiveness.
- Contribution to Lifesight’s measurement methodologies, capabilities, and thought leadership.

Ready to Measure What Matters?

Apply with your résumé and a brief example of how you used marketing measurement insights to improve media, budget, or business decisions.

📌 Marketing Measurement & Strategy Lead (India)
🏢 Lifesight
📍 India