Job Description: Paid Media
Employment Type: Full-Time
Experience: 3.5–4 Years
Location: Mumbai

Role Summary

We are looking for a results-driven Paid Media Specialist to plan, execute, and optimize high-performing paid media campaigns across multiple digital platforms. The ideal candidate will have hands-on experience managing performance marketing campaigns, analyzing campaign data, and driving measurable business outcomes through strategic media planning and optimization.

Key Responsibilities

- Plan, execute, and optimize paid media campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other relevant advertising platforms.
- Conduct keyword research, audience targeting, ad copy testing, and campaign optimization to maximize ROI.
- Monitor campaign performance and implement data-driven optimization strategies to improve key performance metrics.
- Manage campaign budgets, bidding strategies, and media spends efficiently.
- Collaborate with Client Servicing and cross-functional teams to develop performance marketing strategies aligned with client objectives.
- Prepare campaign reports, analyze performance trends, and present actionable insights to internal teams and clients.
- Conduct A/B testing for creatives, landing pages, audiences, and ad copies to improve campaign performance.
- Stay updated with platform updates,



industry trends, and emerging performance marketing practices.

Required Skills & Qualifications

- Bachelor's degree in Marketing, Business Administration, Advertising, or a related field.
- Minimum 3 years of hands-on experience in Paid Media or Performance Marketing, preferably within a digital marketing agency.
- Strong expertise in Google Ads, Meta Ads (Facebook & Instagram), LinkedIn Ads, and Google Analytics 4 (GA4).
- Experience with Google Tag Manager (GTM), Google Looker Studio, Google Search Console, and conversion tracking implementation.
- Solid understanding of campaign planning, audience segmentation, bidding strategies, attribution models, and conversion optimization.
- Proficiency in analyzing campaign performance using analytics tools and translating data into actionable insights.
- Experience managing large advertising budgets while maintaining campaign efficiency and ROI.
- Excellent analytical, communication, and presentation skills.
- Google Ads, Meta Blueprint, or other platform certifications are an added advantage.

Pay: ₹700,000.00 - ₹800,000.00 per year

Application Question(s):

- Notice Period?
- Current CTC?
- Expected CTC?
- Are you comfortable travelling to Andheri?

Work Location: In person

📌 Paid Media (India)
🏢 Ethinos Digital Marketing
📍 India