JD
● Architect the 12-month growth plan to hit the targets as a 1st Goal. ● Own the funnel – awareness → trial → repeat → advocacy. ● Hire, coach and level-up a lean in-house growth pod. ● Win in channels – contemporary-trade sel-through & Q-Comm search share. ● Run weekly promos on content, pricing, bundles, and promos. ● Craft reels, influencer stories & snackable content consumers love. ● Champion the consumer and plan the product and geographical roadmap.
10+ years in FMCG/food/high-growth premium consumer marketing. ● Track record of taking brands or product lines from launch to scale. ● Fluent in digital growth, influencer ecosystems & trade marketing. ● Builder-owner mindset; thrive on limited resources and direct accountability. ● Data-obsessed yet storyteling-driven; comfortable in analytics dashboards and store aisles. The Upside ● Competitive salary (startup-indexed). ● Significant ESOP track. ● Blank-canvas authority and ownership. ● Purpose & pride: change how India eats everyday staples. ● Direct founder access and strategic voice.