KRA – Marketing & Sales Executive (Apollo Clinics)

1. Footfall & Revenue Growth (Primary KRA)

- Drive monthly footfall growth (15–25%) through field and digital activities
- Achieve revenue targets across:
- OPD Consultations
- Diagnostics (Lab + CT/MRI)
- Retail Health Checks (RHC)
- Improve conversion ratio (Walk-ins → Paid services)
- Track and deliver activity-wise ROI

KPIs:

- Daily footfall numbers
- Conversion % (target: 20%+)
- Monthly revenue vs target

2. Community & Corporate Outreach

- Execute RWA camps, corporate camps, health talks, park activities
- Generate qualified leads & walk-ins from outreach programs
- Build local presence & brand visibility in catchment area

KPIs:

- No. of camps/month (Target: 8–12)
- Leads generated per activity
- Revenue generated per camp

3. Referral Doctor Network Development

- Identify & onboard referral doctors (GPs, clinics, specialists)
- Build diagnostics & consultation referral pipeline
- Maintain weekly engagement visits

KPIs:

- New doctors onboarded/month (Target: 5–10)
- Referral revenue contribution (%)
- Active referring doctors count

4. Diagnostics & RHC Business Growth

- Improve Lab conversion: 15% → 20%+
- Drive CT/MRI utilization (slot fill rate)
- Promote health check packages & preventive care

KPIs:

- Lab conversion %
- CT/MRI daily utilization (%)
- RHC monthly volume growth

5. Brand Visibility & Clinic Experience

- Ensure Apollo brand standards across clinic
- Manage collaterals, signage, promotions




- Enhance in-clinic patient experience

KPIs:

- Brand audit score
- Visibility activities/month
- Patient feedback (experience score)

6. Customer Satisfaction (CSAT)

- Conduct CSAT surveys & feedback tracking
- Ensure closure of complaints within TAT
- Improve repeat patient ratio

KPIs:

- CSAT score (>90%)
- Complaint closure TAT
- Repeat business % (+10–15%)

7. Digital & Lead Management

- Execute:
- WhatsApp campaigns
- Local social media promotions
- Track and follow up on all generated leads

KPIs:

- Leads generated (digital)
- Lead-to-conversion %
- Campaign response rate

8. Marketing ROI & MIS Reporting

- Maintain activity calendar & trackers
- Report:
- Footfall
- Revenue
- Campaign ROI
- Provide weekly & monthly MIS

KPIs:

- Timely MIS submission
- ROI tracking accuracy
- Data-driven insights shared

9. Sales & Product Promotion

- Promote:
- Health packages
- Subscription cards
- Diagnostics services
- Upsell & cross-sell services

KPIs:

- Subscription cards sold/month
- Package sales revenue
- Upsell conversion %

10. Innovation & Growth Initiatives

- Propose new marketing ideas & partnerships
- Identify untapped micro-markets
- Support new service launches

KPIs:

- New initiatives implemented
- Revenue from new ideas
- Expansion opportunities identified

Perks:

- Cell phone reimbursement
- Health insurance
- Paid sick time
- Provident Fund

Work Location: In person

📌 Sales and Marketing- Apollo Clinics (Bengaluru)
🏢 Apollo Health and Lifestyle
📍 Bengaluru