Job Introduction

Role Purpose

This role will lead, strategy, planning and delivery for the Customer Marketing Function across all channels in India. Working in tandem with Sales and Brand teams to create consumer/shopper facing activation plans and formats at the point of purchase and consumption to increase consideration/conversion. This critical senior position is responsible to bring – “strategy to action” for the long term growth of our brands and will be part of the commercial leadership team, whilst working closely with the central brand team. Will be responsible for all future and current planning of Customer Marketing plan/budgets and delivery in India.

This role is responsible to lead a team that implements the CM plans across all channels of Off and On trade including the light house channel. In addition work closely with the Key Accounts and regional sales teams. In addition, this role will focus on “Third Space” of events and brand advocacy, besides being the owner of all M&E; across all channels.

This role will seamlessly work with internal and external stakeholders while developing strategies for innovative activations and promotions in line with the AOP.

Main Responsibility

Accountabilities

- Lead the Customer Marketing planning and execution and create all long term and immediate Customer Marketing plans across channels. Lead strategy to action for all BTL plans across Off/On Premise nationally.




- Create and deploy activation strategy across the country in Key Accounts/Priority Channels (premium chains, stand-alone lighthouse,5-star hotels etc). Off /On trade –including the luxury agenda across relevant channels
- Lead the Route to Consumer (RTC) Work Stream; ‘Efficiently’– Measurement and Evaluations (M&E;) of all promotional campaigns across all Channels, tracking, measuring and evaluating capturing learning/s vs ROI / achievement of objectives. Be the owner for reviewing and reporting BTL activations vs plans, spends vs budgets
- Lead the RTC Work Stream– ‘Right Job’/”Geographic prioritisation” - Effectively use demand sensing, for consumer/shopper trends & insights while creating/reviewing channel segments , brand x channel prioritisation and creating the right Minimum(MES) and Activation(AES) Execution Standards for each brand x channel x Tier.
- Manage A&P-in; line with the annual plan for each channel and stage of brand as well as macro category/consumer/retail trends.
- Create a CRM program to build robust relationships with key customers in Off/On Premise accounts (Including with business owners, general managers, F&B;, Purchase and operations to enhance long term business.
- Create and own all process and governance for BTL spends. Be an active part of the Purchase committee.

📌 Customer Marketing manager - Gurgaon (India)
🏢 William Grant & Sons
📍 India