No. of Openings: 1
Department: Sales
Job Location(s): Noida
Education: Graduation to Post Graduation
Experience: 2 to 3 Years
Budget: INR 40,000 to 45,000
Skill Required: Communication, Teamwork, Leadership, Problem Solving, Time Management, SEO, Google Analytics, Google Ads
Job Overview

We are seeking a results-driven and analytical Lead Generation Specialist to design and execute a multi-channel strategy aimed at generating high-quality leads at an optimal cost. The role focuses on driving daily qualified leads while maintaining strict cost efficiency benchmarks.

Key Responsibilities

Develop and implement a mixed-channel lead generation strategy to acquire a minimum of 20 qualified leads per day.

Ensure Cost Per Lead (CPL) remains below INR 2000 while maintaining lead quality.

Plan, execute, and optimize performance marketing campaigns across platforms such as Google Ads, Meta Ads, and other relevant digital channels.

Monitor and analyse campaign performance using analytics tools; provide actionable insights for continuous improvement.

Conduct competitor analysis and identify opportunities to outperform in lead acquisition.

Optimize landing pages, funnels, and user journeys to maximize conversions.

Manage A/B testing for creatives, copy, and targeting strategies.

Maintain accurate reporting dashboards for tracking daily, weekly, and monthly KPIs.

Target Audience Focus

University students (aged 19–26) in international markets such as:





Australia, UK, Canada, UAE, Ireland, Germany, Singapore, Malaysia

Students seeking academic support services including assignments, essays, dissertations, and online tutoring.

Products/Services to Promote

Academic writing services (essays, reports, dissertations)

Assignment and project assistance

Online coaching and exam support

Resume writing and admission services (SOPs, LORs)

Subject-specific help (Engineering, Law, Finance, Nursing, IT, etc.)

Required Skills & Qualifications

Proven experience in lead generation or performance marketing

Strong understanding of CPL, CAC, ROI optimization

Hands-on experience with:
Google Ads & Meta Ads

Analytics tools (Google Analytics, CRM tools)

Knowledge of SEO and conversion optimization strategies

Ability to analyze data and make data-driven decisions

Familiarity with international student markets is a plus

Excellent communication and coordination skills

Key Performance Indicators (KPIs)

Daily qualified leads generated (Target: 20+)

Cost Per Lead (Target: < INR 2000)

Conversion rate from traffic to lead

Campaign ROI and efficiency

Funnel performance metrics

Preferred Traits

Highly analytical and performance-oriented mindset

Ability to work in a fast-paced, target-driven workplace

Strong problem-solving and experimentation skills

Proactive and result-focused approach

📌 Lead Generation Specialist (India)
🏢 SSSI Online Tutoring Services
📍 India