Job Summary

We are seeking a results-driven Digital Marketing Manager to develop, implement, and optimize digital marketing strategies that increase brand awareness, generate leads, and drive business growth. The ideal candidate has experience managing multi-channel campaigns, analyzing performance metrics, and leading digital marketing initiatives.

Key Responsibilities

- Develop and execute comprehensive digital marketing strategies.
- Plan, manage, and optimize campaigns across Google Ads, Meta Ads, LinkedIn, and other digital platforms.
- Oversee SEO and SEM strategies to improve website visibility and organic traffic.
- Create and manage content marketing campaigns, including blogs, email marketing, and social media.
- Monitor website performance using analytics tools such as Google Analytics.
- Track campaign KPIs and prepare regular performance reports with actionable insights.
- Manage marketing budgets and maximize return on investment (ROI).
- Collaborate with designers, content creators, sales teams, and external agencies.
- Stay up to date with digital marketing trends, tools, and best practices.
- Conduct competitor analysis and identify new growth opportunities.

Required Qualifications

- Bachelor's degree in Marketing, Business, Communications, or a related field.
- 3–7 years of experience in digital marketing.




- Strong knowledge of SEO, SEM, PPC, email marketing, social media marketing, and content marketing.
- Experience with Google Analytics, Google Ads, Meta Ads Manager, and marketing automation tools.
- Excellent analytical, communication, and project management skills.
- Ability to manage multiple projects and meet deadlines.

Preferred Qualifications

- Google Ads, Google Analytics, Meta Blueprint, or HubSpot certifications.
- Experience with CRM platforms such as HubSpot or Salesforce.
- Knowledge of HTML, WordPress, or basic web development is an advantage.

Key Skills

- Digital Marketing Strategy
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Pay-Per-Click (PPC) Advertising
- Social Media Marketing
- Email Marketing
- Content Marketing
- Marketing Analytics
- Budget Management
- Leadership and Team Management
- Communication and Presentation Skills

Performance Metrics

- Lead generation
- Website traffic growth
- Conversion rate
- Return on Ad Spend (ROAS)
- Return on Investment (ROI)
- Customer acquisition cost (CAC)
- Social media engagement
- Email campaign performance

Pay: ₹20,000.00 - ₹30,000.00 per month

Benefits:

- Cell phone reimbursement
- Adaptable schedule
- Health insurance

Work Location: In person

📌 Digital Marketing Manager (Ganapathy)
🏢 Ethans Hotels and Catering
📍 Ganapathy